Social Media
2 weeks ago
Social Media and Digital Engagement Specialist
Location: London N17 0EW
This role is responsible for developing and executing a comprehensive social media strategy
to elevate Bows Boutiques brand presence, engage our audience of predominantly trendy mums and
women aged 25-65, and drive growth across key platforms. The position goes beyond daily
content posting, focusing on audience insights, data-driven planning, and performance
optimisation to support our mission of delivering stylish and comfortable fashion.
ROLES & RESPONSIBILITIES
Social Media Strategy Development
- Design and implement a long-term social media strategy aligned with Bows Boutiques'
business goals.
- Identify and understand target audiences, tailoring content strategies to resonate with
their needs and preferences.
- Stay updated on industry trends, competitor strategies, and emerging social media
opportunities.
Content Planning & Brand Messaging
- Develop content pillars that reflect Bows Boutiques brand identity, including themes like
new arrivals, live shopping, and seasonal promotions.
- Collaborate with the creative team to plan regular content, campaigns, and brand
storytelling.
- Ensure all content aligns with Bows Boutiques friendly, trustworthy tone and 'raw' aesthetic.
- Introduce and manage engaging brand social franchises (e.g., weekly live shopping series
or style tips).
Performance Analytics & Optimisation
- Use data and audience insights to evaluate content performance and refine strategies.
- Track and report on key performance indicators (KPIs) such as engagement, reach, and
conversions.
- Continuously optimise content for better results and audience impact.
Community & Audience Growth Strategy
- Develop and implement tactics to increase brand awareness and audience engagement on
platforms like Instagram, Facebook, and TikTok.
- Foster organic growth and improve audience retention through interactive content and
community management.
- Collaborate with the PR team to develop influencer strategies that align with Bows
Boutiques brand values.
Cross-Platform & Multi-Channel Strategy
- Tailor content strategies for each platform, ensuring consistency in messaging and brand
identity.
- Explore and test new platforms and trends to stay ahead in the digital fashion landscape.
- Integrate social media efforts with other marketing channels, including email campaigns
and paid ads.
Key Skills & Experience:
- Strong analytical skills with a data-driven approach to decision-making.
- Deep understanding of social media algorithms and platform-specific trends.
- Experience with paid advertising and campaign management is a plus.
- Excellent storytelling and brand messaging skills, with an eye for luxury and elegance.
- Adaptability to digital shifts and new industry developments.
This role is perfect for a creative and strategic thinker who thrives on engaging audiences
and growing a brand's digital presence. If you're passionate about fashion and social media,
and you're ready to take Bows Boutiques to the next level, we'd love to hear from you
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