Paid Media Manager
3 weeks ago
Location: Bristol, hybrid (3 days in, 2 days from home)
Job Type: Permanent position, full time
The Role:
You'll take the lead in optimising paid search, social, and programmatic campaigns. Managing large-scale campaigns across all 3 areas for our Higher Education clients. The role will also have line management responsibilities of Paid Media Executives.
This role would be suited to a current Paid Media Manager looking for a new challenge, or a Senior Paid Media Executive with a few years experience ready to take the next step up
Whether you're an all-rounder or a specialist, we're open to your expertise. And here's the exciting twist, if you're keen on client-facing interactions, that opportunity awaits you too.
About the Team:
Our Digital team has experienced a really exciting growth period so far in 2025, across all five offices. Joining us means becoming part of a close-knit sociable team in Bristol and a vibrant global team. This position is vital for driving our expansion, and enhancing our wider digital teams. Meaning you'll play a key role in impacting our growth and success. Join us & be part of an exciting growth journey as we continue to expand and innovate
Why Hybrid?
Hybrid is a multi-award winning high-growth global media agency with offices in Bristol, Philadelphia, Kuala Lumpur, Kathmandu, and Sydney. We specialise in providing world-class media, creative, content, and research services to leading Higher Education institutions globally. Our deep understanding of demographic behavior, coupled with our expertise in media and creativity, allows us to create customised advertising solutions that capture attention and turn insights into action for our clients.
Key Responsibilities:
- Owning Campaign Strategy and Execution
Develop, execute, and optimise cutting-edge digital campaigns from conception to launch.
Collaborate cross-departmentally to align campaign strategies with overall marketing goals.
Provide detailed client reports and ongoing actionable insights into campaign performance.
- Paid Media Channels
Utilise Google Tag Manager (GTM) and GA4 for effective campaign tracking and measurement.
Manage campaigns across meta channels, including Snapchat, TikTok, and DV360.
Oversee day-to-day execution of paid media activities.
- Budget Management
Manage the overall budget for paid media initiatives.
Conduct in-depth keyword research, ad grouping, and audience targeting.
- Management of Paid Media Executives
Mentor and manage Paid Media Executives, checking for quality assurance, best practises, strategy & execution.
- Industry Knowledge
Stay informed about industry best practices and new technologies.
Essential Experience:
- Paid Social Technical Knowledge, experience with paid social campaigns on Meta Ads is essential. We also use LinkedIn Ads, TikTok Ads Manager, Snap chat & YouTube, so any exposure in these fields would also be highly desired.
- Paid Search Technical Knowledge, experience with Google Ads is essential. We also use Bing, so any additional experience with this would be highly desired.
- GA4 & GTM, tracking and reporting experience with Google Analytics and Google Tag Manager.
- Good communication skills, comfortable presenting to clients, colleagues and large groups.
Highly Desirable (but not essential):
- Experience working in an agency environment.
- Experience running activity across Programmatic networks.
- Prior management experience.
Benefits:
- £25 monthly contribution to your physical health costs (e.g. gym membership).
- Paid training for career accreditations.
- Internal mobility options and established career paths.
- Team rewards, incentives (early Friday finish) & away days.
- Friday drinks, office away days and Summer/Winter Parties (we love a get together)
- Free fruit and a free weekly breakfast on Wednesdays.
- Hybrid working in Bristol
Please note we encourage you to apply for a role at Hybrid even if you don't meet 100% of the bullet points We believe in creating an environment where there is a diversity of talent.
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