Paid Search Manager
3 weeks ago
PPC Manager - CLIENTSIDE
Chelsea, London (3 days in the office) | Hybrid
We are seeking an experienced PPC Manager to lead and optimise our paid media campaigns, driving high-quality B2C lead generation. With a strong analytical mindset and a passion for performance marketing, you will play a key role in maximising ROI across multiple platforms.
Key Responsibilities:
- Develop, manage, and optimise PPC campaigns across Google Ads, Meta Ads, and other paid media channels.
- Implement data-driven strategies to enhance campaign performance, drive conversions, and reduce cost per acquisition.
- Conduct in-depth keyword research, audience targeting, and bid management to ensure optimal campaign efficiency.
- Analyse campaign performance using Google Analytics, Google Tag Manager, and other tracking tools, making informed recommendations for improvement.
- Oversee A/B testing for ad creatives, landing pages, and audience segmentation to refine strategies.
- Stay up to date with the latest PPC trends, algorithm updates, and industry best practices to maintain a competitive edge.
- Collaborate with internal teams to align paid media strategies with broader marketing and business objectives.
Requirements:
- 4+ years of experience in PPC campaign management, with a focus on B2C lead generation.
- Expertise in Google Ads, Meta Ads, Google Analytics, and Google Tag Manager.
- Strong analytical skills with the ability to interpret data and optimise performance accordingly.
- Experience managing budgets and delivering cost-effective, high-converting campaigns.
- A strategic thinker with the ability to test, learn, and scale successful initiatives.
- Excellent communication and collaboration skills.
- Ability to work from our Chelsea office 3 days per week.
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