Data Operations and Reporting Director

The Marketing Reporting & Intelligence team is responsible for ensuring our clients and agency teams have access to reliable, accurate, easy to use data and information to answer business decisions in a timely manner.

The team powers optimizations, supports new reporting pipelines, and ensures proper integration into business intelligence technologies. This role will work in tandem with (and in support of) agency leads to ensure success and ownership across their entire client portfolio, while supporting advertiser-specific customization, technology, and data requirements.

This role will be dedicated to lead marketing reporting on a key global account, working with a global team. The Director will provide guidance, leadership, and insight to process and overall design of marketing reporting – helping guide both the strategy and structure of the organization. This role will require proven technical skills that will enable the trust of Omnicom agencies and their clients.

This role plays an integral part in managing the client relationship and delivering on a high-visibility capability. He/she will work in tandem and in support of the agency leads to ensure success but allow for agency customizations and ownership as needed. This role will oversee and guide the data operations, governance, technical build & maintenance of performance reporting & optimization generation tools & reports, the optimizations generation and delivery of recommendations to agency activation teams, the delivery of results, impact and key performance indicator tracking to clients.

Marketing Reporting & Intelligence functions includes:

• Business Intelligence – design, create and oversee complex performance reporting systems leveraging automated APIs, ETL and dashboards
• Taxonomy & Naming Conventions – advise on best practices, support agency rollout, and develop governance reporting to monitor compliance
• Insights & Optimization Recommendations – use machine learning and human analysis to discover and share insights and optimization recommendations for agency teams to implement with a focus on digital performance channels
• Technology Evaluation – assess existing reporting infrastructure, lead evaluation of new technologies, and develop optimal solution design
• Account & Agency Support – support new business/renewal/upgrade efforts, develop account plans with agency stakeholders, and assist in accurate financial tracking
• Best Practices & Training – develop standard operating procedures, produce applicable solution/feature documentation, and evangelize the benefits of reporting automation across the holding company
• New Business & Client Pitches – lead new business presentations for the largest accounts that require experts in the performance reporting or taxonomy arenas

Key Responsibilities:

• Lead marketing reporting and intelligence for a key global account, including data visualization; campaign dashboarding, reporting automation, and data services
• Performance Reporting Capabilities
• Oversee and guide the creation of a governance & data quality tracking system, based on Marketing Reporting & Intelligence best practices that alerts agency users and informs of what actions need to be taken to ensure the utmost data quality and accuracy
• Develop and implement innovative solutions that allow for automated insights generation using machine learning
• Create a technical & operational framework to deliver insights (combining machine learning & human generated optimizations) in a prioritized and easy to implement report for activation teams globally in each country (focus on primary regions)
• Ensure the solution delivers on-demand access to agency teams and clients in a manner that facilitates intuitive understanding and sound decision-making, be it through dashboards, reports, data services, or analytic environments
• Accountable for defining, implementing, and managing technology-driven processes that enable efficient access to usable data for analysis and presentation, while empowering agency teams to make informed decisions about their client’s business
• Operate as an extension of a distributed team to support successful delivery of reporting solutions and optimizations

Data Operations

• Serve as the account’s champion of data quality and use of data for better decision-making
• Develop a governance operations framework, based on marketing reporting and intelligence best practices, that ensure the utmost quality and accuracy of data leveraging both automated and human oversight and engagement
• Provide expertise across data sources to drive development of governance solutions (processes, technologies, etc.) to ensure achievement of service-level agreements across accuracy, completeness, timeliness, and access rights
• Accountable for governance and data operations trainings and support globally

Relationship Management

• Maintain collaborative and cross-functional relationships with clients, agencies, and vendors
• Acts as an internal advocate for clients and translate business goals into actionable recommendations
• Communicate effectively with leadership for success updates, requirements, and to ensure best practices are both shared out and implemented within their group
• Develop and support junior team members

Measures of Success

• Accuracy and timeliness of reports to internal and client stakeholders.
• Data quality and user data entry compliance – including, but not limited to: naming convention compliance, alignment across DSPs, social platforms and ad servers, accurate planned and delivered spend tracking (pacing), and tagging and tracking of key performance indicators
• Level of satisfaction, utilization, and impact for agency partners as it relates to provisioned reports and dashboards
• Impact to clients’ key performance indicators

Required Skills

• 10+ years of experience in digital and campaign reporting, data operations & governance, and optimization recommendations
• Ability to influence cross-functional teams without formal authority; extensive involvement on projects including offshore, technology, operations, vendor and/or agency teams preferred
• Mastery of business intelligence technologies; direct use of Salesforce’s Datorama, Alteryx, PowerBI, or Salesforce’s Tableau; Certification in Datorama is a huge plus
• Understanding of the application of programming/query languages for business intelligence purposes; fluency in Data Analysis Expressions (DAX), R, JavaScript, LookML, and/or SQL preferred
• Experience developing direct reports
• Ability to grow and improve client results and mediate effectiveness and efficiency
• Understanding of our industry and how reporting and insights will benefit Omnicom’s clients
• Analytical mind with problem solving capabilities and aptitude
• Deep understanding of marketing and ad technology data and relationship to marketing processes
• Excellent communications skills, with experience communicating across groups with varying degrees of technical background
• Ability to work in an agile manner in a rapidly changing requirements environment
• Global and cross-functional team management skills
• Experience with tagging or ad operations is nice to have
• Experience with ad technology or media activation is a huge plus

Education & Experience

• BS/BA in Computer Science, Engineering or relevant field
• At least 10+ years of relevant experience in media and agency environments

This would be a Great Fit if…

• You are excited about working for a young, high-growth company where things are changing every day.
• In fact, you thrive in environments where there is ambiguity, no matter how chaotic the circumstances, you know how to handle a lot of moving parts without getting overwhelmed and you enjoy bringing a sense of order and process to that chaos.
• You are always curious and always eager to better understand, to expand your knowledge and encouraging that knowledge with others.
• You write and speak eloquently, no matter how tired or stressed you are, with a focus on efficiency and intention.
• You enjoy digging into the work, you follow through on every responsibility and are willing to seek out the unspoken expectations. You understand that delegating does not mean shirking but supporting those you are relying and trusting on to help handle that work.

Flexible Working

We are committed to supporting and helping the Annalect have a great work/life balance and a positive attitude to well-being. As part of this we have a flexible and hybrid working model as a core part of how we operate.

We believe flexible & hybrid working can increases individual motivation, improves performance and productivity, and reduces stress as well as helping manage wellbeing generally. We will work with you to implement the best flexible working solution for you without compromising team performance and client delivery.

Employee Benefits

We offer pension contributions, life insurance, health insurance, a generous holiday entitlement and many other employee benefits for all. We have an enhanced maternity leave, shared parental leave, paternity leave pay policy.

Diversity

At Annalect, we are focused on equality and believe deeply in diversity & inclusion of race, gender, sexual orientation, religion, ethnicity, national origin and all the other fascinating characteristics that make us different.

We welcome remarkable people from a broad range of backgrounds who bring their diverse attitudes, opinions, and beliefs into a culture where you are treated with respect and can be comfortable at work just being you. Embracing our differences results in a stimulating and inspiring environment will lead to everyone viewing the world, our work and each other with fresh eyes.

We are keen to encourage applicants from people from all walks of life and we want you to be at your best throughout the recruitment process, please discuss any specific adjustments with a member of the Annalect People team.