Insights Manager

5 days ago

London Area, United Kingdom Battenhall Full time

Insights Manager


Summary

The Insights team is central to everything we do at Battenhall, delivering social media audits, strategy, reporting, research, social listening and audience intelligence.


As an Insights Manager, you will work on a wide range of insight-focused client accounts, managing key projects and day-to-day activities, providing insight solutions for client briefs, working closely with not only the Insights team but also the account handling, Paid Media and Design teams, bringing strategies and campaigns to life from your findings.


Responsibilities

Working as part of a fast growing, global team, an Insights Manager’s responsibilities include, but are not limited to:


  • Research and reporting, such as collecting, analysing, and interpreting data and insights from various sources to uncover trends, patterns, and consumer sentiment. This will include creating and managing regular performance reports (e.g. weekly, monthly & quarterly reports) for clients which inform current activity and future direction.
  • Help manage social media audits, delving into industry and brand activity to assess strengths and weaknesses, and identify opportunities for retained clients and projects.
  • Working with senior Insights team members, to make strategic recommendations across a variety of client accounts and projects, including creation of KPIs to help guide our clients’ activity.
  • Social listening: analyse online conversation to inform campaigns, strategies, and ongoing content creation.
  • Behavioural insights: analyse social media audiences and behavioural insights, Identify shifts in behaviours and trends.
  • Monitoring online crises and issues via detection, setting up alerts, ongoing monitoring, and analysis of the conversation with a proficient set up of listening queries.
  • Story telling: deliver compelling narratives and present visually engaging presentations and reports that successfully convey results, insights and recommendations.
  • Influencer and key voice identification: using tools, platforms and social listening to find key individuals to support campaigns and objectives
  • Help scope out new insights projects for existing clients, and work with senior members of the team to scope new business.
  • Demonstrate your expertise and knowledge of social media by sharing the latest industry trends and updates.


Skills and qualifications

  • Minimum 3 years experience in a social media, digital comms, insights specialist agency, or working in a relevant department in-house.
  • Experience of a wide range of social media platforms, including, LinkedIn, Instagram, Facebook, X, YouTube, Pinterest, TikTok, and Reddit.
  • Experience of working in data analysis and research, with strong quantitative and qualitative insights skills, including organic and paid social data analysis, creative analysis and desk research.
  • Experience of using mixed methodologies to deliver work including, audience analysis, and the creation of effective questionnaires, and facilitating focus groups with confidence and expertise.
  • Experience of using social listening and social media management tools such as Meltwater, Sprout or Brandwatch.
  • Confident in your abilities, able to share knowledge with the wider team, and develop your specialist skills.
  • You will need to demonstrate outstanding verbal English, written, presentation, and interpersonal skills.
  • You will need to manage SoWs, timelines, resourcing and client budgets.
  • You will have strong interpersonal skills virtually and in-person.
  • You will need excellent attention to detail.
  • You will need to demonstrate the ability to work to deadlines and meet the demands of teams and clients, without compromising on quality.
  • Work both independently and as part of a team, helping to identify improvements to ways of working where appropriate.
  • Ability to work across multiple global accounts at the same time.


Contact us

If you believe you’re the right candidate, please get in touch with us at join@battenhall.com, including your CV, cover letter, and any relevant examples or a portfolio of work.


Battenhall has a commitment to diversity, equality, and inclusion within the workplace. Please be eligible to work within the UK.

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