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Senior Analyst

2 months ago

London Area, United Kingdom Impellam Group Full time

Senior Analyst - Econometrician


London based, hybrid working

Salary: up to 55k + benefits (life insurance, private medical care + more)


The company:

You will be joining a global communications agency leading with breakthrough thinking, building growth for brands, and helping their clients see the bigger picture.

The company’s Analytics & Insight team houses all the data, effectiveness, and insight specialists within the business.


Their areas of expertise span market mix modelling, budget setting and allocation, forecasting, brand equity modelling, launch volumetric studies and conjoint to name but a few. The primary focus is on getting insight out of data and analytics in order to provide recommendations for clients that are realistic, relevant and above all actionable.


Overview of role


The business is looking for a Senior Analyst to join their Data Science and Modelling team and help deliver marketing analytics projects for some of the UK and global clients.


As the Senior Analyst you will work across all areas of an econometric projects - mostly focusing on Market Mix Modelling. This will involve the initial project design and set up, managing the data collection, the modelling work, identifying key insights and writing the presentation debrief.


Responsibilities of the role

  • Build or update econometric models and suggest insights from model results
  • Identify important trends in the data used and suggesting hypotheses of impacts
  • Produce sections of a client presentations
  • Play an active role in client meetings, following discussion, taking notes/actions and contributing where relevant
  • Provide basic guidance for Analysts in the team


What you will need

  • Experience in Market Mix Modelling is essential for this role
  • Experience in econometric modelling is essential for this role
  • An analytical mindset, able to approach issues and challenges from a variety of angles
  • Highly numerate, with strong mathematical acumen
  • Great written communication and presentation skills
  • Good knowledge of typical tools and techniques used in marketing analytics
  • Knowledge of programming language (e.g. R, Python)


If you are interested in this exciting opportunity, please follow the link to apply and attach a copy of your latest CV