CRM Marketing Manager

2 weeks ago

Bradford, Bradford, United Kingdom MET Marketing Recruitment Full time

A newly created role within an established market leader, this is your opportunity to build and lead a data-driven CRM marketing function from the ground up.

Barwick Bathrooms is the leading bathroom manufacturer and distributor in the UK with over 5,000 customers stocking and selling 30,000+ luxury bathroom products. This role will give you the opportunity to have a huge impact in strengthening their marketing capabilities by developing targeted, insight-led campaigns that engage, educate, and convert.

If you're an experienced CRM marketer who thrives on creating strategy, segmenting data, and delivering highly personalised campaigns using product and sales data, this is your chance to take full ownership of CRM marketing in a business investing in growth.

About You:

  • Proven experience in a CRM-focused marketing role.
  • Strong understanding of B2B marketing principles and data-driven segmentation.
  • Confident in developing strategy, running campaigns end-to-end, and optimising performance.
  • Strong copywriting skills to craft compelling content and CTAs.
  • Highly self-sufficient and proactive, able to drive initiatives forward independently.
  • Proficient in CRM and marketing tools such as Mailchimp, Adobe Creative Suite, and Microsoft Office.

What You'll Be Doing:

  • Devising and implementing a CRM marketing strategy aligned with business goals.
  • Developing segmented customer audiences and running highly targeted campaigns.
  • Creating lead-nurturing initiatives to increase engagement, leads and sales.
  • Collaborating cross-functionally with the commercial, marketing and sales teams.
  • Managing end-to-end campaign execution – from strategy to deployment and analysis.
  • Running A/B and multivariate testing to optimise performance.
  • Writing compelling marketing content that drives response and engagement.
  • Working with designers to ensure creative is engaging, consistent, and on-brand.
  • Briefing sales and outbound teams on campaign objectives and results.
  • Building and leading a growing team, managing both internal and external stakeholders.

This is a rare opportunity to shape a brand-new function in an established and successful business. If you're a results-driven CRM marketer who wants to make a tangible impact, apply now.

Where You'll Be Based:

With nearly 70% of the staff being in operational roles, which require them to be on site, the business has adopted a collective approach to support this meaning all roles across the company are full time at the office.

The office is based at BD4 6SG, just off the M606, which is easily accessible if you have your own transport. Free parking is available. Those without a car and licence will likely find access difficult. Commutable towns and cities include Leeds, Huddersfield, Bradford and Halifax.

How You'll Be Rewarded:

In addition to a competitive salary of up to £45,000 you'll also receive enhanced pension, enhanced holiday allowance and a potential bonus.

Applications will be reviewed ASAP or for an informal chat, please get in touch. Even if your CV isn't up to date feel free to connect and we can discuss more details as to whether this role is for you.

MET Marketing is acting as an employment agency in relation to this CRM Manager job. All direct and third party applications will be progressed through MET Marketing.

Your application and interest in this vacancy will be treated with the strictest confidence at all times. Please feel free to request a copy of our privacy policy at any time. This can also be downloaded from our website. Your details may be kept on record so we can contact you about this or other relevant opportunities in future. Your details will not be passed to third parties without your consent. You can request for them to be removed from our database at any point.

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