Marketing Analyst
1 week ago
MARKETING ANALYST
UP TO £55,000 + Bonus
LONDON – HYBRID
A fantastic opportunity for a skilled Marketing Analyst to join a growing company in the betting/gaming space to drive data-driven decision-making across global digital and ATL marketing campaigns. This role offers the chance to work with multi-million-pound budgets, analyse cross-channel performance, and provide insights that shape marketing strategies.
THE ROLE:
The Marketing Analyst will have the following responsibilities:
- Analyse marketing campaign performance across digital (PPC, Social, CRM, Programmatic) and offline (TV, Radio, OOH, VOD).
- Develop marketing attribution models and media mix modelling to measure effectiveness.
- Build dashboards using SQL, Tableau, and Google Data Studio to visualise key metrics.
- Optimise customer segmentation and targeting for improved acquisition and retention.
- Partner with internal teams and external agencies to challenge performance insights and refine strategies.
YOUR EXPERIENCE:
The ideal Marketing Analyst will have the following skills and experience:
- 3–5+ years in marketing analytics, ideally in e-commerce, digital-first, or media agency environments.
- Strong knowledge of ATL & digital marketing channels, campaign tracking, and optimisation.
- Experience with marketing attribution and media mix modelling would be advantageous
- Proficiency in SQL, Tableau, Power BI, and Google Analytics.
- Ability to communicate complex insights to senior stakeholders and marketing teams.
HOW TO APPLY:
Apply via the Link below
Please note this role is with a company in the betting/gaming/gambling space - if you are not interested in working in this sector, please do not apply.
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