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As the E-commerce Executive you will be responsible for driving our online offering by increasing conversions and direct bookings across our newly launched UK and EU websites. You will be part of a dedicated and passionate team who have significant growth targets and will be a key player in achieving those targets, whilst being passionate about delivering the best online experience for our guests in a creative and data led way.


This is an exciting time to join as you’ll have the flexibility and freedom to make this newly created role your own and chance to make a significant impact on our business at a key period of growth.


You will be responsible for proposing and implementing key merchandising activity, making data led decisions, leading to proven improvements in the customer experience such as conversion, key engagement metrics and bookings.


You will take the lead in coordinating and executing the best possible customer journey to elevate the merchandising and performance of our websites, whilst ensuring continuous improvement strategies are in place.


Responsibilities

· Coordination of key merchandising projects across CRO, UX, UJ, SEO

· Coordinate and ensure SEO and CRO projects are executed and pushed forward within the team and/or Digital Agency

· Monitor SEO performance closely to find opportunities for growth.

· Propose and action continuous site improvements to reduce barriers to sale.

· Lead the testing and measuring different approaches to drive the best results through A/B testing strategies.

· Working alongside key stakeholders to investigate issues and provide solutions to improve user experience, whilst ensuring all opportunities and improvements are explored.

· Analyse data and user behaviour to produce reports and identify areas for improvement.

· Coordination of roadmap for on-site testing with Digital Manager and Agency

· Demonstrate an awareness of the different brands and products to ensure activity is tailored for the audience and market.

· Accountable for delivering against key business KPI’s including conversion, sessions, engagement metrics and a particular focus on increasing direct booking through our website.

· Use merchandising and analytics tools to provide insights on customer behaviour to action improvements in the customer journey.


The Person

· At least 2 years’ experience in a similar B2C role.

· Comfortable working across key merchandising areas including CRO, UX, UJ and SEO.

· Be data led, analytical and commercially minded.

· Experience using a variety of platforms and software to support responsibilities around CRO, UX, SEO and merchandising.

· A strong understanding of the end-to-end online user journey and buying habits.

· Experience using CMS systems. SiteCore experience desirable but not essential.

· Experience of analytics platforms. GA4 essential.

· Experience of A/B testing.

· Experience of B2C Merchandising.

· Comfortable working cross functionally to form key relationships.

· Experience working with Digital Agencies.

· Travel industry experience desirable but not essential.