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Paid Social Account Director
2 months ago
About the Role:
We are seeking a dynamic and experienced Paid Social Account Director to join our team and drive
exceptional results for our clients. As a Paid Social Account Director, you will lead a dynamic team to
deliver top-tier performance for a diverse porfolio of clients. Leveraging your deep platorm
expertise, you will steer your team through the latest industry best practices, standardisation
processes, and our proprietary product propositions. Your mission is to craft and execute a paid
social strategy that not only meets but surpasses client business objectives. You will oversee a team
of junior staff, ensuring the seamless execution of campaigns and fostering strong relationships with
clients, suppliers, and other stakeholders. Your extensive knowledge of paid advertising across key
social channels (Facebook, Instagram, Twitter, Snap, TikTok, etc.) will be crucial in delivering
exceptional social work and guiding your team to achieve best-in-class performance.
Key Responsibilities:
* Lead the development and implementation of paid social strategies.
* Collaborate with the client servicing team to understand goals, objectives, and KPIs,
translating them into actionable paid social media plans.
* Manage a team of 4 paid social specialists, providing guidance, support, and mentorship to
ensure campaign success and professional growth.
* Oversee the planning, execution, and optimisation of paid social media campaigns across
multiple platforms, ensuring alignment with client budgets and timelines.
* Monitor campaign performance and analyse data to identify trends, insights, and
opportunities for optimisation.
* Develop and deliver regular reports to clients, highlighting campaign performance, key
metrics, and actionable recommendations for improvement.
* Stay informed about industry trends, platform updates, and best practices in paid social
media advertising, and share insights with the team and clients.
* Take complete ownership of client relationships from a paid social perspective, acting as an
escalation point for senior client stakeholders.
* Project manage the output of junior team members, ensuring the highest possible standards
are met.
* Oversee and guide communication from junior team members to clients, ensuring timely,
clear, and consistent responses.
* Deliver annual plans and forecasts with high accuracy based on experience.
* Confidently present at monthly and quarterly client reviews.
* Follow up all internal and client meetings with clear actions.
* Lead presentations to clients, setting an example for junior members in the succinct and
confident communication of ideas.
* Regularly update clients on new product features, major industry trends, and shape their
strategy to capitalise on these updates.
* Actively seek out new betas and opportunities for your clients.
* Demonstrate a deep understanding of clients' industries and competitors, tailoring strategic
approaches accordingly.
Campaign Management:
* Have a deep understanding of all major tools used within the agency and their application
for differing client strategies.
* Guide the use of tools confidently to junior team members.
* Correctly assign tasks across your team according to experience while balancing workloads.
* Be accountable for the workflow and quality of your team's work, ensuring timely and highstandard
delivery aligned to clients' strategies.
* Ensure every account has an insight-driven, clear, and achievable 30/60/90-day test
schedule, reviewed and amended quarterly.
* Ensure your team logs all significant actions to feed into Post-Campaign Analysis (PCAs) and
shape future activity.
* Develop annual strategies that meet and exceed the business goals of core clients.
Reporting and Measurement:
* Ensure every response to briefs includes a clear set of measurable KPIs, aligning all parties
involved.
* Ensure reports and PCAs contain insightful commentary on performance, key optimisation's,
and recommended next steps.
Innovation and Collaboration:
* Lead weekly team catch-ups, ensuring a clear agenda and sharing notes afterward.
* Have regular one-on-one catch-ups with your team members, sharing notes afterward.
* Set objectives for team members and organise bi-monthly catch-ups to monitor their
progress.
* Create and maintain training and best practice documents.
* Contribute to the recruitment process of the team.
* Create case studies and award entries to help grow the recognition of the team.
Candidate Requirements:
* Minimum of 5 years of experience in paid social media advertising, with a proven record of
managing successful campaigns and delivering measurable results.
* Experience in managing Direct Response and bottom-of-the-funnel Paid Social campaigns.
* Experience supporting new business pitches is desired but not essential.
* Proven experience in managing client relationships.
* Extensive knowledge of paid advertising across key social channels (Facebook, Instagram,
Twitter, Snap, TikTok, etc.
* Strong analytical skills with the ability to interpret data, draw actionable insights, and make
data-driven decisions.
* Excellent communication and presentation skills, with the ability to articulate complex ideas
and strategies to clients and internal teams.
* Proactive mindset with a passion for staying updated on the latest trends and innovations in
digital marketing and social media.
* Exceptional organisational skills with the ability to manage multiple projects simultaneously
and meet tight deadlines.
Sphere Digital Recruitment currently have a variety of job opportunities across digital so feel free to get in touch with us to find out how we can help you. Please take a look at our website.
Sphere is an equal opportunities employer. We encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.
If you require any adjustments or additional support during the recruitment process for any reason whatsoever, please let us know.
