Paid Social Account Director
4 days ago
Job Title: Paid Social Account Director
Location: Central London
Experience Required: Minimum 5 years in paid social advertising
Focus: Performance-focused campaigns
Agency: Large, independent media agency
Key Responsibilities
Campaign Strategy & Execution
- Develop and oversee performance-focused paid social media strategies across platforms like Facebook, Instagram, TikTok, LinkedIn, Twitter, and others.
- Align strategies with client KPIs, ensuring all campaigns are ROI-focused and measurable.
- Implement and optimize paid social campaigns to ensure maximum performance and delivery against set KPIs.
- Stay updated with platform updates, industry trends, and new tools or technologies to enhance campaign effectiveness.
Client Management
- Act as the primary point of contact for clients, providing insights, regular updates, and strategic recommendations.
- Build and nurture strong client relationships, ensuring client satisfaction and retention.
- Present campaign performance, trends, and growth opportunities, ensuring clients understand the value of the work delivered.
Team Leadership & Collaboration
- Lead a team of Paid Social Managers and Executives, providing guidance, support, and training.
- Work collaboratively with other teams such as programmatic, creative, and data analytics to create integrated media solutions for clients.
- Foster a positive team environment, encouraging creativity, knowledge sharing, and professional growth.
Performance Optimization & Analysis
- Monitor and analyze campaign data, making informed optimizations to improve performance and maximize ROAS.
- Provide detailed post-campaign reports and analysis, highlighting successes, learnings, and areas for improvement.
- Utilize analytics tools and platforms to track performance, evaluate success, and ensure consistent data accuracy.
Budget & Financial Management
- Oversee budget allocation, bid management, and pacing to ensure optimal use of client budgets.
- Ensure campaigns remain within budget while achieving or surpassing KPIs.
- Contribute to client forecasting, helping to set and manage client expectations for budget and performance.
Required Skills & Experience
- Minimum 5 years’ experience in paid social media with a focus on performance campaigns.
- Proven success in managing large-scale paid social campaigns across major platforms.
- Strong analytical skills, with proficiency in data analysis and insights to drive campaign performance.
- Experience managing and mentoring junior team members, fostering growth and collaboration.
- Excellent client-facing skills with the ability to build strong relationships and manage expectations effectively.
- High proficiency in social media management tools, ad platforms, and analytics tools.
- Strong communication skills, both written and verbal, with the ability to present insights and strategies clearly to clients and team members.
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