Paid Social Account Director
4 days ago
Social Account Director to join their friendly and talented team.
Paid Social Account Director Role Overview:
They're looking for a Paid Media Account Director to improve the growth and success of paid social accounts while ensuring a sharply analytical approach to campaign execution and optimisation.
With an understanding of full-funnel paid campaigns for B2B clients, and performance marketing for B2C clients, you will always find opportunities to improve account performance, campaigns, and implement data-backed strategies.
As a Paid Social Account Director, you will:
- Develop and implement data-driven paid media strategies for both B2B & B2C clients across main platforms, including Meta, TikTok, LinkedIn and Pinterest.
- Use in-depth analytical techniques to identify trends, ensure continuous optimisation, and propose new testing strategies based on data insights.
- Communicate paid media best practices and technical processes to clients and team members, ensuring alignment with our goals.
- Analyse main performance metrics such as reach, impressions, engagement rates, ROI, CTR, and conversion rates, and deliver actionable insights to improve campaign performance.
- Take ownership of financial planning, revenue tracking, and account profitability, ensuring all client and agency targets are met.
- Mentor junior team members, encouraging an initiative-driven, data-driven approach within the team.
- Conduct competitive analysis and market research to identify areas of difference and increase account growth.
You will bring:
- At least 4-5 years of experience managing paid social campaigns for B2B and B2C clients.
- Expertise in working across main social platforms such as Meta, TikTok, LinkedIn and Pinterest.
- Experience in interpreting complex data, drawing conclusions, and evidence-based decisions to enhance campaign performance.
- An understanding of financial tracking, budgeting, and account profitability.
- An initiative-driven, target-oriented mindset, promoting a culture of data-driven optimisation and growth within your team.
And in return, they offer:
- Unlimited holiday (paid annual leave)
- Free breakfast in the office
- Perkbox - A rewards, perks and benefits platform
- Auto-enrolment pension (retirement benefit), with up to 8% contribution
- Regular socials and team-building sessions
- Annual salary review, quarterly performance reviews
- Choice of company Apple MacBook Pro or PC
- Hybrid office working (approx 2 days in the office, 3 days at home - flexible)
- Charity opportunities within working hours
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