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Food Proposition Manager

2 months ago


London, United Kingdom WHSmith Full time

Job Purpose

At WHSmith our people are at the heart of everything we do. They are the ones that go the extra mile for our customers. The ones that enable our growth. That’s why our Commercial team is passionate about creating an environment where people can be creative and trailblazing in order to do their best work.


Food is a huge part of our proposition and as the Food Proposition Manager you will be responsible for shaping and developing our various food propositions in our travel stores. Ensuring our offer is optimal and fit for the future through our various different models from curation of great brands under the WHSmith name to the various food partnerships we have in place such as M&S and Costa.


You will be responsible for:

  • Defining what our various food propositions are and under what circumstances they would be deployed including identifying gaps in our offer and providing recommendations for addressing these. Current propositions include – our own brand of WHSmith sandwiches alongside various branded FTG products; The Coffee House brand; M&S – Implants and full franchise; Costa – from Costa express to full franchise.
  • Enhancing our reputation in food though our proposition development and our relationships with both brand partners as well as landlords
  • Understanding the profitability of the different food propositions we have available in our travel stores to ensure we are optimizing our offer in each location
  • Use various sources to keep up to date with customer trends and competitor offers to ensure we remain at the forefront of the FTG market. Interpret and use this information to initiate and influence new propositions that will enhance our customer offer.
  • Influence and gain support from key stakeholders and teams to continue to enhance our food offer, in particular working closely with the Business Development team as the FTG SME around existing and potential new partnerships that will enhance our offer in our different locations
  • Defining our future coffee and breakfast offer / key day part food solutions including the potential for hot food to unlock this opportunity in more locations including recommendations around which proposition to deploy in each location.
  • Working with the Business development team to create a 24hr food solution within our hospital locations, including maximising the potential of our food proposition within our vending machines
  • Coach and support workstreams through to completion, ensuring our food vision is delivered.
  • Ensure that all change is reviewed, successes are shared, improvements are acted upon and that learnings are carried forward to future propositions


Who you are

  • Food service experience is desirable
  • You have a love of food with previous experience either in food buying or category management
  • Have the ability to work under pressure, to tight deadlines and with ambiguity
  • Have strong interpersonal skills, able to build strong relationships and can influence at all levels both internally and with our external partners and landlords
  • Exceptional communication skills, written and verbal with the ability to clearly articulate messages to a variety of audiences
  • Commercially astute; technically savvy and able to operate independently and take accountability.


What we can offer you

  • Competitive salary and car cash allowance
  • Annual bonus based on company and personal performance
  • Hybrid working model from home and in the office
  • 25 Days holiday, plus your Birthday off, plus Bank Holidays with an opportunity to buy extra days holiday
  • Finish at 4pm on a Friday
  • Competitive pension contribution
  • Staff discount card for stores and online


Who we are

Celebrating 230 years, we’re proud to have grown and evolved into a globally recognised brand present in over 30 countries around the world, and we’re proud to be that air of familiarity people love and trust on their journey, both in life and through life. As a diverse group of over 11,000 colleagues, we are all on the same journey to a better business through our commitments to our planet, people and the communities we serve.


For UK Travel our mission is simple - to create value for our stakeholders by providing a platform for global brands responsible for essentials and technology in airports (including our InMotion stores), hospitals, rail stations and other markets. Our office is based in a buzzing part of central London close to Liverpool Street Station. We are an ambitious team that thrives on pace, collaboration and innovation resulting in a real entrepreneurial culture at all levels. It’s perfect for people who are happy to use their initiative and embrace life outside their comfort zone. What you’ll do