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CRM Strategist

4 months ago

London Area, United Kingdom Superco - Shopify Plus Partner Full time

Company Description:


Superco is the leading customer experience specialist for Shopify Plus brands. We combine our Shopify Plus knowledge with a deep understanding of what makes customers tick to drive revenue growth for our brands.


You'll be our marketing lead, using your Klaviyo expertise and strategic thinking to design data-driven campaigns that nurture leads, drive sales, and cultivate lasting customer relationships for our clients.


Role Description:


  • Email & SMS Strategist: Develop and implement data-driven email marketing strategies tailored to each client's unique audience and business objectives.


  • Klaviyo: Possess a deep understanding of Klaviyo functionalities and use them to design, build, and automate high-performing email campaigns.


  • Campaign Planning & Delivery: Plan and manage the entire email marketing campaign lifecycle, from strategy to execution and analysis.


  • Creative Execution: Craft compelling email copy and design visually appealing email templates that resonate with target audiences.


  • Team Leadership: Manage and mentor a team of email marketing specialists, fostering a collaborative and results-oriented environment.


  • Reporting & Optimisation: Monitor campaign performance, analyse data, and recommend ongoing optimisations to maximise client results.


  • Client Collaboration: Work closely with clients to understand their needs, translate them into effective email marketing strategies, and ensure their satisfaction with campaign outcomes.


Qualifications:


  • Proven experience as an email marketing manager or specialist with a strong track record of success in driving results.
  • In-depth knowledge of Klaviyo functionalities and best practices for building effective email campaigns.
  • Excellent copywriting, design, and project management skills.
  • Experience working with data to inform strategic decision-making and campaign optimisation.
  • Strong leadership and communication skills, with the ability to manage and motivate a team.
  • A passion for email marketing and a continuous drive to improve campaign performance.


This role is perfect for a data-driven email marketing expert passionate about Klaviyo. You'll be instrumental in leading our team to deliver exceptional email marketing campaigns that fuel client growth and build lasting relationships with their audiences.