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Senior CRM Executive

2 months ago

London Area, United Kingdom Bodhi Full time

Are you passionate about driving customer engagement and retention? Do you excel at creating impactful marketing campaigns and analysing data to enhance performance? If so, we’d love to hear from you


About the Role:


As our Senior CRM Executive, you’ll be responsible for developing and executing CRM strategies to boost customer engagement and retention. You’ll manage marketing campaigns, analyse data to identify trends and areas for improvement, and collaborate with teams to optimise retention strategies. This role offers the chance to make a significant impact in a dynamic, growing environment.


Key Responsibilities:


- Drive customer engagement and retention rates.

- Create and manage campaigns for B2B users, focusing on product engagement and improving activation rates.

- Work with colleagues to optimise customer retention strategies.

- Design, manage, and optimise marketing campaigns, including creating HTML email templates.

- Monitor and report on the performance of CRM campaigns, providing actionable insights.

- Analyse CRM data to identify trends, opportunities, and areas for improvement.

- Implement user segmentation strategies to deliver personalised experiences.


About You:


We’re a passionate and driven team looking for a Senior CRM Executive who shares our enthusiasm for growth and innovation.


- 3+ years of experience as a CRM Manager.

- Expertise in CRM software and data-driven customer engagement strategies.

- Hands-on experience with major CRM tools like Braze, HubSpot, Salesforce Marketing Cloud, Silverpop, and Mailchimp.

- Strong understanding of data, with experience in SQL.

- Experience in creating and maintaining HTML templates.

- A solid understanding of the complete user lifecycle, including knowledge of other marketing channels and products.


If you’re a collaborative team player who loves to innovate, solve problems, and share knowledge, we’d love to hear from you


This is a Full Time, Hybrid role working from our London office 2 days a week.