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Brand Manager
2 months ago
MY CLIENT IS LOOKING FOR AN EXPERT IN HEALTH & WELLNESS (ideally within food/supplements/good for you category). There will be a huge amount of autonomy and will essentially be shaping a new category for a well loved business.
3 days in the office vs home
Position: Brand Manager – Health and Wellness
Key Responsibilities:
- Lead the strategy and budget management for the current brands in the portfolio.
- Develop and execute a multi-channel marketing approach to drive successful campaigns, including social media, PR, experiential marketing, influencer partnerships, and product marketing.
- Collaborate with the eCommerce Manager and Digital Marketing team to implement sales-driving activities (e.g., paid media, SEO, PPC, brand partnerships, and promotional planning).
- Design a direct-to-consumer (D2C) strategy to boost engagement, including loyalty programs, email marketing, exclusive offers, and product range development.
- Innovate new wellness products based on market trends, launching into existing markets with a clear point of differentiation, while also considering new brands or licensing opportunities.
- Collaborate with other marketing team members and the Retail Director to create strategies for retail channels.
- Oversee Amazon strategy with eCommerce partners while ensuring a seamless direct-to-consumer website experience.
- Evaluate data needs to support Health and Wellness development initiatives.
- Report monthly on campaign effectiveness and sales metrics.
- Assist with sales forecasting and collaborate with the Marketing Director to shape the 3-year strategy for the health and wellness division.
Key Qualifications:
- Passionate about innovation within the health and wellness sector.
- Strong entrepreneurial spirit, able to create and implement brand strategies.
- Proven ability to use data and research to identify growth opportunities.
- Experience in direct-to-consumer digital marketing is essential.
- Familiarity with health and wellness, preferably within food and beverage.
- Excellent communication, interpersonal skills, and the ability to work under pressure.
- Degree in business or marketing, or a CIM diploma is preferred.
