Head of Performance Marketing

2 weeks ago


London Area, United Kingdom Growth & Company Full time

We're hiring a Head of Performance & CRM for a DTC e-commerce brand.


With annual turnover skyrocketing from £1 million to £33 million in five years, the brand has attracted international attention, including endorsements from celebrities like Meghan Markle.


This role owns the strategy for multi-territory Paid and CRM marketing activity, managing a team of four as well as third party agency partnerships.

Key Duties:

  • Oversee CRM and Performance Marketing teams, fostering collaboration and shared objectives
  • Collaborate with Growth Director on global strategy, developing omnichannel plans
  • Create media strategies, set KPIs, and optimize investments using CPA, LTV, and profitability metrics
  • Evaluate acquisition marketing effectiveness, suggest improvements, and forecast performance
  • Implement channel testing to prove incrementality and boost traffic, conversion, and profitability
  • Cultivate agency partnerships, ensuring efficiency and exploring new performance drivers
  • Set database targets with analysts, enhancing customer retention and value
  • Coordinate with Ecommerce and SEO teams to balance organic visibility and paid search
  • Synergise with Organic Marketing, PR, and Retail to create omnichannel campaigns
  • Explore new acquisition channels and markets for brand growth


Skills & Qualifications:

  • 5+ years in D2C/Ecommerce marketing, emphasizing performance, SEO, and CRM
  • Team leadership and international market experience
  • Strong analytical and Excel skills
  • Proficiency in Google Analytics, Google Ads, AWIN, and Meta Ads Manager
  • Exceptional communication abilities


Why join?

  • Fast-going business with a strong team to learn from
  • Money in the bank
  • Female-founded business


Apply for more information


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