Product Marketing Manager
3 weeks ago
Our client is seeking a highly motivated marketeer to take on the position of Product Manager at a growing Pharmaceutical organization. You will be responsible for an assigned portfolio, managing all aspects of marketing of the product portfolio with a focus on commercial launch excellence of pipeline products whilst driving growth of the portfolio.
Responsibilities
- Manages all aspects of the product lifecycle, defining the product roadmap, pre-launch, launch and post launch activities, demonstrating commercial launch excellence.
- Launches products successfully, liaising with sales, business development and regulatory.
- Prepares, implements and monitors the product marketing plan, including the setting of marketing and sales KPI’s to deliver the agreed sales targets.
- Tracks commercial product performance utilising apps and product launch tracker.
- Manage all elements of the marketing mix to maximise performance in the market; including product proposition, packaging and livery, promotion, events, materials, digital/print/social media.
- Develops and implements compelling marketing campaigns and messages that resonates with targets.
- Develops strong and relevant product value propositions and budget impact models where required, to effectively deliver the marketing strategy to enable market access, interest and pull through.
- Manages and maintains product/therapy area-based content.
- Collaborates with the sales team to provide marketing support materials and provides product training for the sales team as required.
- Engages with internal and senior stakeholders within the business to provide insights and support to ensure understanding and buy-in for assigned products.
Skills & Experience Required
- Degree (or equivalent) in Marketing, Business or Life Science.
- Track record of successful UK product launches into primary care UK
- Excellent written and verbal communicator with great presentation skills
- Confident, articulate and persuasive
- Demonstrates strong understanding of business and commercial
- Methodical and analytical approach to problem-solving
- Good research skills with the ability to identify and seek needed information
- Great interpersonal abilities and able to build collaborative relationships and influence stakeholders
For more information, apply now.
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