Digital Client Experience Lead

3 weeks ago


Coventry, United Kingdom Jaguar Land Rover Full time
Coventry


Beyond Property, Purchasing, HR and IT, more than being part of our Finance or Marketing teams, beyond even Sales and Service, every role in every business area offers unique opportunities to make an impact on the future of mobility and the automotive industry.

WHAT TO EXPECT

The Digital Client Experience Lead is an essential part of the Overseas Communications and Client Experience team, and a role critical to executing Modern Luxury strategy for the Range Rover, Defender, Discovery and Jaguar brands.

You will be responsible for creating and managing a seamless online client experience across our digital platforms, as well as bridging the gap into the offline journey Overseas markets.

You’ll work closely in collaboration with global subject matter experts, IT and our Overseas Markets, in the relentless pursuit of a frictionless customer journey to increase digital engagements and conversions.

Key Accountabilities and Responsibilities:

Drive delivery of the regional digital strategy, in close collaboration with IT, central subject matter experts, markets and regional teams.

Lead the relationship with, and project manage, key digital agency partners to develop and optimise brand websites, retailer websites, lead forms and ecommerce platforms.

Guide markets and agency partners on the UX and look and feel development of regionally managed digital platforms, leveraging central CI and digital guidelines to ensure consistency with global standards.

Work closely with global and regional brand, launch and centre of excellence teams to ensure digital content is executed across overseas markets in line with global launch plans.

Integrate with regional performance marketing, RACE, customer care and sales workstreams to drive adoption of best practice and optimise the digital experience in line with Commercial KPIs, data and insights.

WHAT YOU’LL NEED

You’ll need to be experienced in leading internal stakeholder to achieve an agreed set of goals.

A customer journey centric mindset.

Previous budget Management experience.

Analytical Skills - fluent in key reporting tools.

Highly competent in core business tools inc. Excel, PPT, Tableau and other analytics platforms.

CMS, eComm and CRM platform proficiency.



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