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PPC Manager
6 months ago
Job Title : PPC Manager
Location :Manchester Airport / Hybrid
Permanent, Full time
About CAVU:
For airports, for partners, for people. We are CAVU.
Formed from the union of MAGO, MAG USA and our network of direct-to-consumer brands - who together drive market leading passenger spend for airports across the world - we have combined our resources to address evolving passenger needs today and exceed them as we move forward into tomorrow.
From our revenue accelerating single platform technology, Propel, through to our world class hospitality venues including Hangar, 1903 and Escape Lounges - our solutions make travel more seamless and enjoyable for passengers and more profitable for our clients and partners.
Our name is taken from the aviation, meteorology term, Ceiling and Visibility Unlimited, which designates the perfect flying condition.
More than just a name, CAVU is our mindset. It represents all that we stand for. Our proud aviation heritage, our drive to push boundaries, and the very essence of what we do: creating seamless, enjoyable travel experiences for airport passengers.
Together, we can reach new heights. Together, we are CAVU
The role
The PPC Manager will be responsible for the management and optimisation of CAVUs distribution accounts promoting a airport parking in the EU and the USA.
Working closely with the PPC Lead and part of an in-house team of 6 PPC experts, the PPC manager will devise and implement strategies in line with CAVUs core business objectives. Data driven and with a keen eye for detail the PPC manager will be capable of executing advanced PPC techniques to effectively grow and nurture the channel at scale. Supported by a PPC executive, the role requires previous hands-on experience of managing PPC accounts, bid management, campaign creation and performance analysis.
Key responsibilities
Meet agreed KPIs for Revenue and CoS. Work closely with the various product owners/stakeholders to improve the customer journey and conversion rate for PPC. Create and implement a rigorous testing strategy across all appropriate areas within the accounts. Continuously look for ways to automate, optimise and improve efficiency across the accounts. Deliver daily, weekly and monthly reports on key metrics and KPIs, recommending improvements where appropriate and communicate those with the PPC lead. Proactively analyse and interpret data to identify key opportunities. Monitor and report on competitor activity Work alongside our tech teams to ensure the correct tagging and conversion tracking is implemented. Identify opportunities across all paid media to drive revenue growth.
The ideal candidate would have:
Minimum 4 years hands on PPC Account management Strong knowledge of Google Ads, Bing, and Google Analytics Analytical and a problem solver - Able to simplify and communicate complex problems and communicate solutions to other teams. Highly organised and able to work on multiple websites/projects simultaneously Commercially Focussed - Finding new opportunities to drive revenue efficiently and cost effectively Evidence of successfully meeting or exceeding set targets/KPIs. Excellent excel skills and competent using Word, PowerPoint, and other relevant software packages. Excellent communication and interpersonal skills both written and verbal.
Perks and Benefits
25 Days Holiday, with the option to buy up to 10 more, plus 4 flexible bank holidays 10% Company Pension Annual Bonus Scheme (as above, per grade) 2 Weeks Work From Anywhere MediCash Programme On Site Gym A Host of Flexible Benefits & Discounts
ED and I at CAVU
We are an equal opportunities employer. At CAVU we know that diverse teams are more likely to have greater innovation, creativity and understand of our customer needs. These are many of the things we are passionate about at CAVU.
Did you know that some demographics may be less likely to apply to job adverts than others? For example, women are likely to apply only if they fit all of the skills listed. If youre reading this and perhaps dont tick every skill then please still make yourself known to CAVU. Wed love to hear from you.
We also want to ensure that individuals with disabilities are provided reasonable accommodation to participate in the interview process, therefore please contact us to request assistance.
Sound Interesting? Please apply via the link
