Data Strategist

4 weeks ago

London, United Kingdom GroupM Full time

Description

Position at Mindshare

Role:Data StrategistDepartment/Team:Data Strategy – Data and Analytics

Role Objective

This is an excellent opportunity to help Data Strategy at a leading media agency and join an exciting growth area of the business. Sitting within the broader Data and Analytics setup, this role will support the designing and driving of data strategy across some of our largest clients to fuel digital transformation for clients and their businesses. Close collaboration with your Ad Tech, Data Automation and Marketing Science colleagues and the broader agency team will be needed to turn your strategy into reality.

About the role

Data strategy involves transforming the way our clients think about, organise and utilise data and technology to support their challenges and ambitions. As a data strategist, you will work on some of our most strategic accounts, building and driving the overall design of data inputs and outputs and effectively communicating growth strategies to internal stakeholders and our clients.

Your responsibilities will include:

Helping to develop Mindshare’s approach to digital transformation, building data strategy roadmaps for your clients and identifying what’s needed to take them to the next level Working with Planning and Research teams leveraging data to help ensure clients reach their target audience, building an audience data strategy across 1/2/3rd-party datasets Working with AdTech and AdOps to design, deploy and maintain the AdTech & MarTech infrastructure you require to set your clients up for success Cutting through the hype to deliver AI solutions that help drive successful data strategies for ourclients Ensuring a high level of data quality and defining roles and responsibilities around data governance on your accounts Working cross-functionally with Planning, Live Planning, Outcomes and Client Leadership to create, drive and embed client data strategies and test & learn initiatives Harnessing relationships with peers across GroupM/WPP as well as key data & technology providers tocreate best practice, develop data partnerships and leverage solutions within the market Research & development to ensure Mindshare stays at the forefront of the domain Supporting New Business pitches and attending internal & external events 

About you

While this is not a hands-on technical role, you will have a technical background and be able to talk confidently about data & technology in a media context.

You will have significant client-facing experience, with an ability to communicate technical subjects to non-technical audiences and to drive project success in fluid environments through collaboration with multiple stakeholders and minimal guidance.

Your experience will also have included a mix of:

Client-facing experience in a consulting, strategy or operations context Building and driving strategy in data, technology or analytics Driving successful digital transformation projects in media Activation of advertiser first-party data in a variety of use-cases Extracting value and insight from advertiser media/marketing datasets Building measurement frameworks, testing plans & learning agendas Working with advertising technology platforms (Ad servers, DSPs, Search, Social, verification etc.) Working with marketing technology platforms (Web analytics, CDPs, DMPs, CRM integration) Exposure to media activation across a variety of channels

What we can offer you

A strong salary commensurate and in-line with relevant experience 25 days annual leave and your birthday day off Ongoing internal and external training opportunities Flexible working The opportunity to attend industry conferences and awards nights Career and personal progression Private Healthcare Excellent pension matching structure

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