Marketing Analyst

4 weeks ago

Guildford, United Kingdom AQA Full time

Description

Summary

To develop analytical models and produce reports to support effectiveness of campaigns and of the retention and acquisition of customers. Provide guidance to marketing campaign team on building measurement of activity into campaign plans to drive continuous improvement.Landscape:
The scope of this role includes working alongside your colleagues in Marketing Operations, as well as other teams in the Marketing & Brand department, including Market Strategy and Marketing Campaigns.
Working collaboratively in a matrix structure to support ongoing monitoring of activity and campaign optimisation.
The Marketing & Brand teams sit within the Corporate Affairs & Marketing directorate, which also includes Internal Communications, External Communications, and Policy & Public Affairs.

Activities:
Create analytical models to support effective segmentation of customers to drive impactful customer engagement.
Work with colleagues in particular the Digital Marketing Manager to capture requirements and produce and run reports to measure effectiveness of campaigns and channels.
Produce and run reports that flag customers for follow up based on retention and acquisition objectives and work with internal stakeholders to link into other business processes such as forecasting of entries.
Advise the Marketing teams on the most effective way to build measurement into marketing plans and activity.
Work with colleagues across the Marketing teams to develop and provide KPI information as required.
Provide data analytical support as required, this could be acting as an internal consultant or through production of models and pieces of analysis.
Presenting complex information to non-analytical internal stakeholders to support evidence-based decision making, this could be through a written report or a presentation.

Need to know (to be successful in this role, you will need to know):
Work with others to achieve the organisation and team vision, contributing expertise and developing self and others to achieve excellence
Manages and communicates effectively stakeholder expectations with reporting and KPIs
Challenges self and others to create solutions and strives for improved ways of working
Understands individual part to play in achieving success; takes ownership and accepts accountability
Takes a flexible, forward looking, solutions focused approach
Consistently aiming high and delivering for our customers
The ability to extract data from and use CRM systems (Microsoft Dynamics experience ideally)
Analytical - ability to analyse complex datasets and synthesise information to support decision making
Analytics software experience such as Excel/SAS (other analysis software)

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