Marketing Executive UKIUSCAN
4 months ago
Description
Reporting to Achilles’ Marketing Manager responsible for the UK, Ireland, US and Canada region, and working closely with the UK sales team, this role is focused on developing and executing multi-channel marketing campaigns to grow our UK customer base and expand our footprint on existing accounts. It is an excellent opportunity for the right candidate to develop a wide range of skills and grow as part of a global team.This role supports the UK Marketing Manager in completing agreed activities including implementing best in class Account-Based Marketing (ABM) techniques and tools to constantly drive improvement and business growth.
Working closely with sales teams, this role identifies target accounts and creates highly focused marketing campaigns with an appropriate communications mix to build awareness, create demand, and win new business.
Specific day to day activities will be varied and include keyword monitoring, creating and posting blog posts and other engaging content on the Achilles web site and social media to maximise organic SEO and engagement, drafting emails and newsletters, organising Achilles Live and online events, preparing campaign reports using data analysis tools, liaising with designers and event organisers and managing the marketing Hubspot database.
This role is based in Abingdon in Oxfordshire. We offer a flexible mix of office and home working. A minimum of 2 days a week will be required in the office.Key Responsibilities•Planning: Developing campaign plans to support marketing goals in the UKIUSCAN region.
•Content marketing – working with the wider Achilles team of ESG and Carbon experts to develop impactful content that drives market engagement and our SEO performance.
•Events: Planning and executing events under the Achilles Live brand and managing Achilles attendance at relevant third-party events as required (round tables, conferences, breakfast meetings, webinars) to achieve marketing goals.
•Campaign reporting: Reviewing and adjusting plans and activities to achieve maximum impact and measure and report on the impact of marketing campaigns to support overall account and business goals.
•Project and budget management: Working to agreed timescales and within agreed budget limits.Qualifications•Marketing or Business-related degree and 1+ year experience or
•Professional marketing qualification and 1+ year experience or
•2+ years B2B marketing experiencePerson SpecificationKNOWLEDGE
•Excellent working knowledge of Microsoft suite
•Copywriting/blog writing skills
•Strong communication and interpersonal skills
•Ability to manage multiple tasks simultaneously
•Adobe creative suite knowledge an advantage
•Knowledge of Hubspot an advantage
LANGUAGE SKILLS
•Excellent English is required for this role
EXPERIENCE
•Experience of B2B marketing in the UK
•Experience of generating content and using SEO keyword tools
•Experience of social media marketing
•Experience of working with sales teams
•Experience of in person event and webinar execution
•Experience of collaboration/working with external agencies
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