Postgraduate Marketing Officer

3 weeks ago

London, United Kingdom City, University of London Full time
Background

This role sits with the Student Recruitment and Marketing team within the Marketing and External Relations Department. We are responsible for planning and delivering City’s undergraduate and postgraduate marketing and student recruitment activities in the UK and overseas. This role is part of the International and Postgraduate Marketing team, who are responsible for promoting City and its postgraduate course portfolio in the UK and international markets to increase student leads, applications and enrolments.

Responsibilities

You will contribute to the delivery of City’s PG marketing plan, working on marketing and communications activities, including email marketing, content creation, CRM, advertising, research and insights, recruitment events promotion and web-content. You will work in close collaboration with other Marketing Officers and staff from across the University, with responsibility to implement targeted campaigns focused on either the pre application stage.

Person Specification

You will have experience of working in a Higher Education marketing role with robust knowledge of the education sector, the postgraduate market and student journey.  Experience of working on marketing and communications activities is required, especially email marketing, content creation, multi-channels campaigns, and managing end to end projects . The role requires strong organisation, communication and interpersonal skills. Excellent copywriting and proofreading skills and a great eye for detail are required along with the ability to work independently and collaboratively as part of a team.

Further details of experience, knowledge and skills required can be found in the job description.

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