Marketing Manager
3 weeks ago
Job Description
Overall purpose of the job:
Digital transformation is changing the world. We are looking for an individual who wants to help shape this exciting time. We are looking for a senior, strategic and commercially minded marketer, who will be responsible for defining and delivering marketing initiatives that generate new sales pipeline and expand on existing opportunities for some of the direct sales teams.
This is a unique opportunity to play a key role in an exciting, fast growing business. Do you look around corners for ways to impact the large industries in the UK by leveraging impactful marketing strategies? Are you experienced in partnering with sales teams, being their trusted marketing advisor to drive programs that supports the business growth?
Key responsibilities for this job:
You will be working closely with the sales team to identify target accounts and create personalized marketing campaigns to build awareness, drive penetration and increase leads.
Develop, lead, and execute Marketing activities (full marketing mix) in a fast-growing business Working with sales teams to understand market needs and translate them into actionable programmes Create and execute multi-touch campaigns that focus on demand generation, deal acceleration and brand awareness and turn into measurable sales pipeline Develop positive relationships with sales teams Manage and monitor dedicated marketing spend, optimize marketing results with clear ROI reporting Research specific industry sectors, organisations and personas to help produce targeted materials and messaging Leading the execution of marketing activities including digital campaigns and events with other marketing peers and agencies for target accounts and verticalsKnowledge and experience required:
You will be highly competent at working with both sales and marketing teams, feel comfortable in a matrixed team environment and able to orchestrate resources both within and outside the team To be successful, you will have to demonstrate extensive experience in helping organisations grow through a wide range of marketing activity from field to digital to traditional marketing techniques Passion for technology and an entrepreneurial spirit Experience working within a B2B Marketing environment; preferably in the IT, Telecoms, Cloud, Cyber or technology space Ability to build & execute a marketing strategy with clear goals & objectives that aligns to the company’s business and supports the sales targets. Viewed as a credible partner to sales Experience in creating targeted programmes and tailored marketing campaigns Ability to influence peers through collaborative working Analytical and results oriented Previous experience developing, executing and running events, webinars, sponsorships, ABM, hospitality and direct marketing campaigns that turn into sales pipeline Experience using Salesforce, Marketo/ Pardot and other digital marketing tools Strong communication and interpersonal skills, including excellent writing skills Excellent oral and written communication skills with strong attention to detail-
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