WGSN - Key Account Manager, EMEA

1 month ago


London, United Kingdom Ascential Group Ltd Full time

The role

We are looking to hire 2 Key Account Managers to join our EMEA Sales team in London.

Working at WGSN

Together, we create tomorrow

A career with WGSN is fast-paced, exciting and full of opportunities to grow and develop. We're a team of consumer and design trend forecasters, content creators, designers, data analysts, advisory consultants and much more, united by a common goal: to create tomorrow. 

WGSN's trusted consumer and design forecasts power outstanding product design, enabling our customers to create a better future. Our services cover consumer insights, beauty, consumer tech, fashion, interiors, lifestyle, food and drink forecasting, data analytics and expert advisory. If you are an expert in your field, we want to hear from you. 

Role overview 

We have ambitious plans for 2024 and are looking for a German or French speaking Key Account Manager to join our dynamic, high-performing Sales team in EMEA or London. 

The Key Account Manager is responsible for managing a book of growth and strategic accounts and finding consultancy and account development opportunities amongst key clients in EMEA.

This role is responsible for dealing with large contract renewals, identifying business opportunities, building key prospect relationships, negotiating and closing business deals and maintaining extensive knowledge of current market conditions. The Key Account Manager will use a consultative sales style to create, implement and manage a strategy to help achieve our ambitious sales goals.

The team

At WGSN we have high performing sales teams made up of Client Services Coordinators, Business Development Associates, Key Account Managers and Senior Account Managers, who have worked incredibly hard over the past year to achieve outstanding results. 

Our teams are diverse, tenacious, resilient, and extremely dedicated because they truly believe in the value WGSN services bring to our global clientele who operate in Fashion, Beauty, Interiors, Food & Drink and Consumer Tech. We never compromise on collaboration which allows us to have a strong team dynamic.

From Start-Ups to Fortune 500 companies; WGSN supplies specialised intelligence to the most valuable brands in Fashion, Beauty, Food & Drink, Interiors and Consumer Tech, allowing these brands to produce outstanding products that consumers will demand for years to come.

Key accountabilities

 Identify and close new opportunities from an assigned book of growth accounts across France and Germany - drive all aspects and stages of the sale including; qualifying the viability of potential sales, delivering winning presentations, contract negotiations, legal and procurement discussions and managing the sales process through to its close.

Manage a strategic book of growth accounts to ensure the customer is delighted with the WGSN service (and successfully executing the renewal of the client contracts); maintain high renewal rates.

Deliver in-person presentations to C-level contacts and assist in telling our story and pitching the WGSN value as it relates to each prospect in all industry markets including; fashion, CPG, technology, hospitality, branding and automotive sectors.

Research prospects to get an understanding of their business needs and how WGSN will address their objectives and deliver value.

 Work alongside the Client Service team who will support the day to day needs of the client.

Manage a 12-16-week sales cycle and follow a systematic approach to identify future opportunities, set expectations and plan for future resource needs.

Demonstrate leadership skills by delivering superior performance and by being a positive influence on team members.

This list is not exhaustive and there may be other activities you are required to deliver.

Skills, experience & qualifications required

Proficiency in English, French and German.

Solid, demonstrable experience developing relationships with executives within Fortune 500 organisations in an Outside Sales B2B capacity in the European market and renewing a book of business is ideal.

A demonstrable track record of sales success (selling subscription based-products and consultancy services).

Proven ability to quickly gain entry to key pursuit accounts and articulate a proven value/ROI based sale.

An understanding of how to communicate a service offering through proposals, presentations, phone calls and case study development - excellent presentation and negotiation skills are a must.

Excellent organisation skills and sharp attention to detail.

Ability to manage the Salesforce database, opportunity pipeline and lead cultivation, including a holistic overview of all outstanding communications and prospect relationships.

Salesforce based CRM experience is a plus.

Good IT skills (basic knowledge of Word, Excel, PowerPoint).

What we offer

Our UK benefits and wellbeing package offers flexible benefits you can tailor to your own personal needs, including:

25 days of holiday per year - with an option to buy/ sell up to 5 days

Pension, Life Assurance and Income Protection

Flexible benefits platform with options including Private Medical, Dental Insurance & Critical Illness

 Employee assistance programme, season ticket loans and cycle to work scheme

 Volunteering opportunities and charitable giving options

Great learning and development opportunities



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