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Social Media and Content Executive

4 months ago

London, United Kingdom Retirement Villages Group Full time

Our marketing team is growing, and we are now looking for a Social Media and Content Executive at Retirement Villages Group 1 year FTC with opportunity to go permanent afterwards.

As a key player in the marketing team, you'll shape the content and execute our social media strategy, growing awareness of our proposition and driving engagement through our social channels.

We're seeking a creative mind with a strategic flair, well-versed in social platforms and content marketing.

 

What will you be doing as a Social Media and Content Executive?

Social Media Management

  • Develop and execute a comprehensive social media strategy to achieve business goals across RVG existing retirement communities and our brand new Thrive Living collection.
  • Manage and monitor social media accounts (Facebook, Instagram, and LinkedIn) to build brand presence and engage with our audience.
  • Develop and maintain a content calendar to ensure a consistent and timely flow of content across all platforms.
  • Plan content in alignment with key events such as open days, resident events and stories which build up a community focus around our values

Content Creation:

  • Create compelling and shareable content for various platforms, including blogs, social media posts, infographics, videos, and other multimedia formats.
  • Ensure consistency across brand voice, messaging, and visual identity across all content.

Community Engagement

  • Foster a positive online community by responding to comments, messages, and mentions promptly.
  • Encourage user-generated content and facilitate conversations to build a sense of community.

Campaign Development

  • Plan and execute social media campaigns to promote products, services, events, and brand initiatives.

Analytics and Reporting

  • Track and analyse social media performance using analytics tools.
  • Provide regular reports on key metrics, audience insights, and campaign effectiveness.

Collaboration

  • Collaborate with cross-functional teams, including marketing, operations, development, design, and public relations, to ensure a cohesive and integrated approach to content creation and social media.

Content Calendar Management:

  • Develop and maintain a content calendar to ensure a consistent and timely flow of content across all platforms.
  • Plan content aligned with critical events such as open days, off-plan launches (External), resident events, and stories that build up a community focused on our values (internal) and industry trends.

 

What are we looking for in the successful candidate?

·       Proven experience in social media management and content creation.

·       Strong writing, editing, and communication skills.

·       Familiarity with social media analytics tools and trends.

·       Creative mindset with an eye for engaging and shareable content.

·       Ability to work collaboratively in a team and meet tight deadlines.

·       Qualifications in a Bachelor's degree in Marketing, Communications, or a related field.

 

In return we offer a number of benefits including, Private Medical Insurance, Pension Scheme, Enhanced Annual Leave, Birthday Leave, Rewards Schemes, Volunteering and Well-Being days.