Legal Counsel

3 weeks ago


London, United Kingdom British American Tobacco Full time

BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry

To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey

British American Tobacco UK has an exciting opportunity for a Legal Counsel – Insights and Foresights in London

Function: Legal

Sub-Function: Corporate and Commercial Legal (Marketing)

Location: London, United Kingdom

Job Type: Permanent

What are the key objectives and expectations from this role?

BAT’s corporate purpose is to reduce the health impact of its business by offering a greater choice of enjoyable and less risky products. As BAT is accelerating its transformation into a truly multi-category consumer products business, consumer and product insights and foresights play a key role in the Combustibles and New Categories portfolios, including identifying and driving the opportunities to achieve the overall commercial objective of delivering £5 billion of revenue and profitability from New Categories by 2025 and 50 million consumers of non-combustible products by 2030.

Within Marketing Legal Counselling, the Legal Counsel is responsible for advising and supporting Global Consumer & Product Insights and Foresights (GCPIF), an expanding part of central marketing, and acting as a Centre of Expertise (CoE) to Regional, DRBU and End Market Legal and marketing teams, on legal aspects of BAT’s global consumer research and product insights and foresights activities, with a focus on Combustibles and New Category products (excluding Wellness & Stimulation).

The role is responsible for supporting Senior Counsel, I&F in delivering the legal advice and guidance to the GCPIF team and helping drive its global strategy and research plans.

The Legal Counsel is also expected to work effectively and collaboratively with Regional, DRBU and End Market Marketing Legal Counsels and wider Central Legal teams to provide strategic COE legal direction and guidance on key global consumer and product insights & foresights initiatives and projects.

Reports to

Senior Counsel, I&F

Number of Direct Reports

none

Core Relationships

INTERNAL:

All members of the GCPIF team, including category and cross-category insights and foresights managers, Central Legal department, Corporate and Regulatory Affairs, Marketing Legal Counsels across regions, end-markets, Company Secretarial, Business Integrity & Compliance

EXTERNAL:

3rd party agencies, external counsel

Geographic Scope

Global

Travel Required

Limited travel, as required.

Your key responsibilities will include:

Taking responsibility for the execution and delivery of key team and department objectives as allocated by the Senior Counsel. Providing legal support and advice relevant to the GCPIF function’s strategic direction, BAT consumer and product insights and foresights plans and projects, including identifying and mitigating legal risk in proposed and operational Marketing activities including responsible marketing, Market Research Guidelines, regulatory requirements, intellectual property, data privacy, consumer protection, competition and compliance risks. Working with the Senior Counsel, Head of Legal, Marketing and other Category Counsels (when required) providing guidance to the GCPIF teams to develop and implement innovative, comprehensive and cost-effective approaches and processes for the review, approval and implementation of consumer and product insights & foresights plans and projects taking into account research industry practices and protocols, business priorities and to provide alignment with evolving Group strategy. Providing commercially focused and pragmatic advice on key legal issues in a straightforward and compelling way business stakeholders, enabling the business to deliver results whilst handling legal and other risks; Educating business stakeholders and Legal colleagues, including delivering regular training and awareness sessions, to ensure understanding of key consumer and product marketing and research guidelines and practice which may impact on BAT Group strategy and research plans and reporting requirements; Developing and managing relationships with key external counsel and third-party research agencies to ensure high quality, efficient and value for money service, seeking efficiencies and opportunities for standardisation, simplification and automation where possible; Promoting risk management and a compliance culture with all collaborators Build a healthy, engaged, diverse and inclusive working environment within the wider Marketing Legal and Corporate Commercial teams. Role model our BAT Values (Truly inclusive, Stronger together, Do the right thing, Love our consumer, Passion to win and Empowered through trust)

What are we looking for?

Professional qualification as a lawyer with at least 8 years’ post qualification experience of international corporate, commercial, consumer goods law, preferably including extensive in-house experience. Good knowledge and practical experience of product, marketing, consumer and product research laws, regulations and practice relating to New Categories and Combustibles products. Ability to devise and complete innovative, efficient and pragmatic approaches and processes for the review, approval and implementation of consumer and product insights & foresights plans and projects in support of the BAT Group strategy. Commercially astute with a clear understanding of CPG or marketing businesses and ability to understand and support strategic objectives and commercial plans. Combine a blend of legal expertise, emotional intelligence, and creative problem-solving. Ability to excel in collaboration, adaptability, and continuous learning, making them effective in building relationships and adding value. Excellent interpersonal skills, sound judgement, good decision making and the ability to advise and influence others. Skilled in engaging, communicating and presenting in a clear and coherent manner to commercial partners; Ability to operate across functions, building consensus and support where needed; High degree of self-motivation and ability to achieve defined and measurable results; Ability to work in a fast paced environment and to cope with unexpected and varied demands demonstrating prioritisation, pragmatic solution-orientated advice and sound commercial judgement; Ability to manage resources and budgets; Demonstrates a desire to learn and develop new skills. We offer a market leading annual performance bonus (subject to eligibility) Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here. You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills We prioritize continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.

We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience.

We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.


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