Marketing Manager

2 months ago


Warwick, United Kingdom The Midcounties Co-operative Full time

About the role:

Are you a strategic and creative marketing professional ready to lead a dynamic team towards commercial growth? As the Marketing Manager - Food , you will spearhead the creation and execution of impactful marketing strategies and campaigns that drive footfall, customer engagement, and sales in our Food stores. Leading a team of two Marketing Executives, you will be responsible for translating strategy into action, delivering commercial marketing campaigns, and analysing their success.

As part of this role, your responsibilities will include: 
• Conducting, commissioning and analysing customer and market insights to support and inform marketing plans to increase customer attraction and commercial performance
• Leading the team to drive commercial revenue through the planning, development management and implementation of short and long-term trade marketing campaigns, period promotions and channel activity at pace, cost effectively and in line with the TCG marketing calendar 
• Building productive working relationships with key stakeholders internally/externally to gain buy in, foster collaboration and deliver flawlessly, always representing the customer and member at every opportunity 
• Consulting and partnering with Food Operations Managers, Store Managers, Food Trade members, Head of Member Trade and Comms alongside other business leads to best understand the marketing requirements
• Managing marketing budget efficiently, determining KPI’s and evaluating the performance of all marketing campaigns undertaken
• Making recommendations for improvements, sharing campaign analysis results with senior stakeholders to ensure learnings are considered in the development of all future growth opportunities 

For more details about the role, please check the attached Job Description .
This role is part of a team based from our Head Office in Warwick , with a mix of working from home and in the office, you will need to be able to travel into the office on certain days.

Who are we looking for?

To be successful in this role, you will:
• Be degree-level qualified in a relevant discipline or equivalent experience 
• Have a minimum of 5 years marketing experience working in a fast-paced marketing team, with good exposure to all areas of the marketing mix (online and offline)
• Retail Marketing experience is advantageous 
• Be a 360-degree marketer, confident in developing and executing campaigns across all channels and have a successful background in all aspects of the marketing function, especially digital 
• Have outstanding analytical skills, with strong experience interpreting test results and drawing conclusions to identify growth and optimisation opportunities 
• Have the ability to develop and deliver marketing plans that support the strategic and commercial aims of the business 
• Be a people leader who can inspire, nurture, and motivate high performance from direct reports

What can we offer you?

The cost-of-living crisis is putting pressure on us all. That's why we are now offering an enhanced discount rates to all Colleagues at Your Coop:
- 20% off Food shopping (usually 10% all year round rising to 20% on pay day events) 
- Holidays for less with up to £500 off Travel 

Other benefits: 
• up to 60% off Childcare fees 
• Refer a Friend Scheme 
• Paid time off for volunteering 
• Colleague Support Fund 
• GroceryAid Colleague Mental Health Support 
• Ethical mobile and broadband deals 
• Annual leave that grows with your career 
• Full training and accredited development programmes 

… and many more

If you are ready to bring your strategic vision and marketing expertise to our innovative and collaborative environment, we would love to hear from you

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