YouTube Channel Executive

4 months ago

Bury, United Kingdom JD Group Full time

YouTube Channel Executive

Role overview:

The purpose of this role is to be a team player within the YouTube team to ensure in smooth running of our channel. You will support on the backend of the channel including content uploads & scheduling as well as managing and building the community. Working alongside the JD Sports social team, you will work to create synergy between YouTube & the JD Sports social channels. You will report into the YouTube channel manager.

Work as part of the main YouTube team to continue to build a best in class channel within the Urban culture scene.

Responsibilities:

  • Support in content uploads including tagging & metadata/SEO
  • Support on the roll out process of YouTube content across JD Sports channels.
  • Be a key point of contact for the social team.
  • Work closely with the social team to come up with creative concepts to maximise on YouTube talent & content.
  • Be a key voice for content & channel trends across YouTube.
  • Identify key &B upcoming talents across YouTube and social channels.
  • Liasie with our stylist to ensure talent outfits are on point and in trend.
  • Feed into content for both channels from a trend POV.
  • Support in briefing in new content series into our production partners
  • Be forthcoming with researching new and upcoming talent that aligns with the channel & JD Sports brand.
  • Support in the delivery of graphical elements such as thumbnails and end frames.
  • Support in building our JD’s TOV across the channel, reply to our communities comments.
  • Monitor and report on external stats and performance.
  • Assistant in arrangements for talent on shoots; car transfers, timings, shoot details.
  • Attend shoots where necessary.  

Skills and Experience:

  • Knowledge of the JD brand; past & present.
  • A good knowledge of YouTube as a content platform including experience in content management and writing metadata and SEO.
  • Have a genuine interest in the JD culture through the lens of talent, music, content & trends.
  • A good understanding of YouTube content, trends & storytelling.
  • A good understanding best in class & relevant YouTube channels & content creators.
  • An understanding of JD’s existing social channels.
  • Experience in creating content for YouTube/social channels is advantageous.
  • Project management skills. Organised and able to manage multiple projects at one time.
  • Strong attention for detail.
  • Strong communication skills: able to communicate effectively between teams.
  • Eagerness to learn with a ‘can do’ attitude.
  • Driven to be part of a fast-growing team with ambition to win.
  • Openness to growth and the ability to work closely with other teams.

Training needs to upskill:

  • Training on JD’s Influencer platform at time of employment
  • Any management training / courses that may upweight skillset
  • Opportunity to share ideas with the YouTube & social team.
  • Good knowledge of Instagram, TikTok and YouTube as well as supporting social channels and new and upcoming platforms.

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