Consumer and Market Insight Manager

4 weeks ago

Glasgow, United Kingdom C&C Group plc Full time

C&C Group plc is a premium drinks company which owns, manufactures, markets and distributes a unique portfolio of beer and cider brands in its home markets and across the globe. You probably know us best from brands like Bulmers, Magners and Tennent’s.

About the Role 

In this role, you will lead consumer and market research initiatives to provide actionable insights that drive brand strategy, product development, and commercial success. Your expertise will help us stay ahead of trends, understand consumer behaviour, and ensure that our products resonate with our target audience.

Key Accountabilities 

Lead qualitative and quantitative consumer research to understand customer preferences, behaviour, and buying patterns. Analyse consumer data to uncover insights that inform brand strategy, marketing campaigns, product development, and customer experience improvements. Conduct market analysis to monitor industry trends, competitor activities, and emerging opportunities within the branded drinks category. Provide ongoing analysis of category dynamics, product performance, and market share data to inform decision-making. Present clear, actionable recommendations based on consumer and market insights to senior leadership and stakeholders. Translate complex data into easy-to-understand reports, dashboards, and presentations, tailoring insights to different audiences. Monitor the effectiveness of marketing campaigns through pre- and post-campaign analysis, measuring key performance indicators (KPIs) such as brand awareness, reach, and sales uplift. Partner with the Marketing, Product Development, Sales, and Innovation teams to ensure that all strategies are informed by relevant consumer and market data. Support product development teams with trend analysis, new product testing, and concept validation through customer feedback. Stay ahead of industry trends, consumer behaviours, and cultural shifts that could influence the branded drinks market. Provide thought leadership by identifying new opportunities for growth, innovation, and brand differentiation. Manage relationships with third-party research agencies, ensuring projects are delivered on time, within scope, and provide valuable insights.

About you 

You have experience in consumer insights, market research, or a similar role, ideally within the FMCG or beverage industry. You bring a proven ability to conduct both qualitative and quantitative research, including survey design, focus groups, and data analysis.

With a strong command of market research tools, methodologies, and analytics platforms (such as Nielsen, IRI, and Kantar), you possess excellent analytical skills, enabling you to turn complex data into actionable insights. Your strong communication and presentation skills allow you to effectively deliver insights to senior management and non-technical stakeholders.

You excel at collaborating across departments and with external partners and have familiarity with key performance metrics in brand marketing, product development, and commercial success. Additionally, you are proficient in data visualization tools like Power BI and Tableau, enhancing your ability to present data clearly and impactfully.

About Us 

Operating through the Matthew Clark, Bibendum, Tennent’s and Bulmers Ireland brands, the Group has a market leading range, scale and reach including an intimate understanding of the markets it serves. 

From grass to glass, and everything in between, we grow, brew, manufacture, market, and deliver some of the world’s favourite drinks. C&C Group’s portfolio of owned/exclusive brands include: Bulmers, the leading Irish cider brand; Tennent’s, the leading Scottish beer brand; Magners the premium international cider brand; as well as a range of fast-growing, premium and craft ciders and beers, such as Heverlee, Menabrea, Five Lamps and Orchard Pig. 

We seek to champion and embed sustainability in everything that we do at C&C. While delivering joy to customers, we always shine a light on people and the planet. We have a clear ESG vision delivering to a better world. We respect, support, and develop all our people to be their best, with a focus on results by creating a culture of winning together.

We also recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to delivering on our mission. Therefore, we encourage people from all backgrounds to apply. Please let us know if you require accommodations during the interview process.

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