Market Research and Insights Lead

4 weeks ago


Glasgow, Glasgow City, United Kingdom C&C Group plc Full time

C&C Group plc, a leading premium drinks company, seeks an experienced Market Research and Insights Lead to drive consumer and market research initiatives. This role is pivotal in providing actionable insights that inform brand strategy, product development, and commercial success.

About the Role

As a Market Research and Insights Lead, you will be responsible for leading qualitative and quantitative consumer research projects. Your expertise will help us stay ahead of trends, understand consumer behaviour, and ensure our products resonate with our target audience.

  • Analyse consumer data to uncover insights that inform brand strategy, marketing campaigns, product development, and customer experience improvements.
  • Conduct market analysis to monitor industry trends, competitor activities, and emerging opportunities within the branded drinks category.
  • Present clear, actionable recommendations based on consumer and market insights to senior leadership and stakeholders.
  • Partner with the Marketing, Product Development, Sales, and Innovation teams to ensure strategies are informed by relevant consumer and market data.

You will have a strong command of market research tools, methodologies, and analytics platforms (such as Nielsen, IRI, and Kantar). Your excellent analytical skills will enable you to turn complex data into actionable insights.

About You

We are looking for someone with experience in consumer insights, market research, or a similar role, ideally within the FMCG or beverage industry. You should bring a proven ability to conduct both qualitative and quantitative research, including survey design, focus groups, and data analysis.

Your strong communication and presentation skills will allow you to effectively deliver insights to senior management and non-technical stakeholders. Additionally, you should be proficient in data visualization tools like Power BI and Tableau.

About Us

C&C Group plc has a market-leading range, scale, and reach, operating through the Matthew Clark, Bibendum, Tennent's, and Bulmers Ireland brands. We grow, brew, manufacture, market, and deliver some of the world's favourite drinks.

We seek to champion and embed sustainability in everything we do at C&C. While delivering joy to customers, we always shine a light on people and the planet. We respect, support, and develop all our people to be their best, with a focus on results by creating a culture of winning together.



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