Product Marketing Manager
2 months ago
Responsibilities :
JOB FUNCTION
Reporting to the EMEA Head of Business & Portfolio Development, the Product Marketing Manageris responsible for the implementation and execution of Product (inc. hardware, solutions, services, software and annuities) related launches and initiatives in the Western Europe & South African region.
This role will work cross-functionally with both Global Marketing and Sales to plan and carry out product portfolio related activities that align to the Sales & Marketing priorities and are designed to acquire, engage and accelerate demand for sales.
ROLES AND RESPONSIBILITIES
Develop comprehensive expertise in all product-related topics. Oversee the entire product lifecycle, from ideation to end-of-life, ensuring a strategic approach to product phase-outs and replacements. Plan, execute, and communicate product launches to ensure successful internal and external delivery. Be the product spokesperson for meaningful events, trade shows, webinars and other platforms to promote Lexmark’s product offerings. Communicate necessary product launch information to customers and sales teams to ensure smooth logistics and inventory management. Provide ongoing support and updates to sales teams about new product features, market trends, and competitive landscape. Identify potential additions or removals from the product portfolio by sub-region. Provide guidance to Sales on product availability and replacement timelines. Engage in Customer and Partner meetings to discuss product offerings and gather feedback. Attend Global & EMEA Marketing calls and communicate relevant information to local Field Marketing and Sales teams. Attend Sales Meetings with active engagement. Act as the in-country reviewer for product collaterals to ensure accurate and appropriate placement. Work with central teams during the pricing process to provide local market insights and positioning information. Leverage market intelligence and competitive analysis to provide regular updates on market share, competitive dynamics, and positions. Support and monitor product certification processes in collaboration with Global teams and associations to ensure timely availability. Serve as the subject expert for the Sustainability CO2 calculator. Assist with product logistics and set up for office showrooms to ensure it is updated with the latest products and solutions. Assist with product logistics and set up for relevant marketing events. Liaise with marketing channels and key account teams to address products with insufficient sales. Track and report on defined KPIs for product marketing initiatives. Provide input for promotions for products with high inventory but low forecast. Review planning supply to identify and address any inadequacies. Manage the pre-launch ordering and distribution of beta/eval units.Periodic travel required (around 20-30%) when permitted.
REQUIREMENTS
Bachelor’s Degree or equivalent experience Minimum of 2 years related B2B marketing experience: Product Marketing, Product Management, PR Effective presentation skills, in-person or via webinar Good verbal and written communication skills, Confident communicator and presenter Team player Some project management and cross-functional collaboration experience Proficient in the full Microsoft Office Suite platform (D365 would be beneficial) Excellent writing skills and attention to detail Planning, project management and analytical skills Budget management Professional level of English language knowledge (verbal and written) Fluency in Additional European language preferred (German, French)How to Apply ?
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