Marketing Manager

2 weeks ago

Royal Tunbridge Wells, United Kingdom Markerstudy Group Full time

Marketing Manager

Tunbridge Wells, Kent

We are seeking a dynamic and experienced Marketing Manager to lead our marketing for our UK and U.S teams, across product marketing, marketing communications, lead generation, CRM management and digital engagement. The ideal candidate will be adept at crafting strategic marketing plans, enhancing brand visibility, and driving business growth through effective lead generation strategies and robust digital platforms management.

Key Responsibilities:

Develop and execute comprehensive marketing strategies to promote our products, enhance brand recognition and drive customer acquisition Lead the marketing communications team to create compelling content and campaigns that resonate with our target audience Take responsibility of the management and function of the CRM system for sales and marketing activities Generate reports and analyze CRM data to measure the effectiveness of marketing campaigns Track KPIs on the CRM and report back to stakeholders of sales activity and areas of improvement Collaborate with product teams to define marketing strategies for new and existing products, ensuring alignment with business objectives. Manage and optimize lead generation processes through multiple channels including digital, email, social media, and marketing automation systems. Analyze market trends and customer insights to identify opportunities for growth and improvement in our marketing efforts. Oversee the creation and distribution of all marketing materials, ensuring consistency with our brand's voice and vision. Lead the development of high-quality content including blog posts, whitepapers, case studies, and videos to engage our target audience and support marketing campaigns Coordinate with sales teams to align marketing and sales strategies, enhancing lead quality and conversion rates. Manage the utilization and optimization of marketing automation tools to streamline marketing processes and improve efficiency. Manage a team of outsourced marketing professionals, fostering a collaborative and high-performing environment. Manage the marketing budget, ensuring optimal allocation of resources across projects. Report on marketing campaign performance and strategic outcomes to senior management.

Qualifications:

Batchelors degree in Marketing, Business Administration or related field Experience in a marketing management role, preferably in a technology or product-focused company is a plus. Proven expertise in product marketing, marketing communications, lead generation, and digital marketing. Strong understanding of digital marketing tactics and tools, including SEO, SEM, social media, email marketing, and marketing automation Strong experience with marketing automation systems and social media management. Excellent communication skills, with the ability to effectively communicate ideas and influence stakeholders at all levels of the organization Analytical mindset with the ability to interpret data, draw insights and make data driven decisions Creative thinker with the ability to problem-solve and adapt in a fast-paced environment.

Hybrid working with office being 3 days per week

Candidate must be available to work flexible hours to accommodate the time zones of both regions.

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