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Head of Brand

1 month ago

London, United Kingdom lastminute.com Full time
Job Description

At lastminute.com, we're transforming brand management for our portfolio of brands, including lastminute.com, weg.de, rumbo, volagratis, and rumbo.You will be strategic thinker with a passion for storytelling and a proven track record of leveraging data to drive brand success.Any reactive marketing examples are a bonus We love those kinds of things here. 

Key Responsibilities:

Brand Strategy
1. Utilise your data-savvy skills to analyse complex data points and translate them into clear, actionable brand strategies that drive business growth. 

2.  Craft compelling narratives that effectively communicate our brand message and values. Link complex data points into clean, simple, and presentable formats to engage our target audience and drive brand affinity.

Brand & PR Management
1. Lead the development and execution of comprehensive multi channel brand campaigns, from concept creation to activation to drive brand awareness and consideration.

2. Demonstrate a deep understanding of reactive marketing principles and leverage them to capitalise on key consumer moments, ensuring our brand remains relevant and resonates with our target audience.

3. Oversee the  PR team and collaborate closely to identify opportunities to leverage key consumer moments into impactful PR stories, enhancing brand visibility and reputation.

Budget Management and Measurable Impact: Effectively planning and managing the budget with measurable impact, ensuring that marketing investments are strategically allocated to deliver a tangible return on investment.

Team Management: Foster a culture of collaboration, creativity, and innovation within the brand & PR team. Provide strong leadership, guidance, and support to nurture talent and drive high performance. Ability to push back respectfully when necessary to maintain alignment with brand objectives.


Qualifications

Who are you? 

  1. You get a brand, you really do. Not just the vanilla style of cut copy paste brand ideas but strategies that move the needle and help build a long term brand. 
  2. You understand the different mediums because a brand is only as successful as the mediums it delivers on. 
  3. If you have some solid wins on reactive marketing - that's an additional bonus 
  4. You are able to take multiple complex data points to tie them down to develop a strategy/narrate a simplified story.
  5. You maintain your own perspective while remaining receptive to change, continuously seeking opportunities for learning and growth. And have a positive attitude through it


Additional Information

What we offer

By joining our company, you will have the chance to:

  • Join a dynamic team in an inclusive-international environment
  • Grow thanks to the career journey and our internal mobility perspective
  • Manage your own schedule thanks to the flexible start and end of the working day
  • Work a shorter working week (36h), of which 4 hours on Friday morning 
  • Get focus time for learning, development and deep work on Friday mornings
  • Work partially or fully remote according to local laws
  • Enjoy continuous training thanks to our company platform
  • Benefit from employee discounts on travel
  • Receive 2 days off per year for the purpose of volunteering
  • Get free snacks / fruit / hot drinks / water / beverages at our offices
  • Participate in amazing winter and summer corporate events
  • Benefit from extended parental or marriage leave according to local laws

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