Marketing Manager

4 weeks ago

Wolverhampton, United Kingdom Tyman Full time

Marketing Manager

Location: Wolverhampton (i54)

 

We're seeking a passionate and driven Marketing Manager to join our team, and drive the development and execution of marketing plans, across our Distribution Channel.  As a Marketing Manager, you will work with the Marketing Team to implement the marketing strategy for this important and rapidly growing area of our business, to drive B2B sales through retail and web channels.

 

What you'll be doing:

 

       Develop and execute marketing plans to achieve the objectives for the Distribution Channel

       Work with members of the Sales team to continually review our Point of Sale (POS) in store and/or online and build an understanding of our customers.

       Deliver marketing activity within agreed budget with an effective blend of traditional and digital marketing techniques

       Analyse and report on marketing activity and effectiveness, including return on marketing investment, research results and other appropriate measures

       Conduct and analyse market research to determine market requirements for existing and future products and campaigns and support the development of robust marketing plans

       Lead collaborative discovery sessions with key stakeholders to collectively plan, develop and deliver product launches and promotional campaigns

       New product launches, to include positioning, packaging design, point of sale, direct selling materials and campaign

       Manage our presence and support at customer tradeshows, exhibitions, conferences and other events, sourcing merchandise, and liaising closely with external agencies and internal stakeholders

       Work with the wider marketing team to draw on strengths and support by aligning activity in the Distribution Channel with our other activity throughout the year

 

What we're looking for:

 

       Strong experience within a marketing role with similar scope

       Excellent written and verbal communication skills, content writing and presentation skills

       Good organisational skills and the ability to work at pace and under healthy amount of pressure

       Strong stakeholder management skills - both internal and external

       Experience and understanding of Through The Line (TTL) marketing activity, including B2B and B2B2C

       Business or Marketing degree or equivalent professional qualification

       Experience in all aspects of developing and managing marketing strategies

       Proven experience in customer and market research

       Experience of optimising POS and educating shoppers instore

       Willingness and ability to travel within the UK

 

About Us

Here at Tyman UK and Ireland, our purpose is to transform the security, comfort, and sustainability of living and working spaces through our expert touch. Tyman UK and Ireland is one of three divisions within the Tyman Group which has over 4000 employees globally and facilities in 17 countries.

 

Based in the heart of the West Midlands ERA is a key part of the Tyman UK and Ireland Division. Our job is simple - develop smart security products, window and door hardware that stands out from the rest while giving the fabricator, installer and homeowner clear benefits.

We believe the employment relationship is two-way, so from us you can expect a professional and safe working environment where teamwork is paramount. We are really looking for someone who is currently operating at this level in a similar role, however, linked to our value of 'never stop growing' we are open to individuals who may be looking for their next career opportunity.

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