Retail Marketing Coordinator

4 weeks ago


Bury, United Kingdom JD Group Full time

This role is responsible for maximizing the profitability of Retail store estate by positively impacting footfall, Conversion, ATV, UPT and Profit Margin across all store formats through flawlessly executed consumer-relevant, marketing campaigns, promotions and in-store communication (POS).

·        Job Title – Retail Marketing Coordinator  

·        Location – BL9 8RR 

·        Working rota – Monday-Friday

·        Working hours – 40 hours per week

What You'll Be Doing:

  • Support the Retail Marketing Manager to deliver on local, tactical, and reactive marketing strategies across the UK and ROI retail estate.
  • Execute local, omni-channel marketing strategies in key locations to ensure we are present at every touch point in our consumers journey.
  • Build on existing and create new partnerships to support our promotional marketing activity.
  • Ensure our global marketing campaign is fully integrated on a local/regional level.
  • Monitor and review all marketing promotional activity providing analysis and learnings.
  • Support on the management of a regional marketing budget and ensure that all promotion is on-board, timely and well targeted.
  • Be knowledgeable about the targets and performance of local stores, understand which Retail Marketing levers need to be activated to impact which KPIs and know how to activate them as needed.
  • Work closely and cross-functionally with the market Retail team to pro-actively assess any performance issues and develop the tactical Retail Marketing solutions that might be needed to address these.
  • Co-own Retail KPIs, in particular footfall with the market Retail team.
  • Develop new store openings by ensuring appropriate 360 degree activation plans are developed and implemented and relevant actions are taken when stores are not performing.
  • Support across in-store activations, to maximise impact and event success.
  • Briefing of mutli-channel, creative and studio teams for Hoardings, POS, Social and Paid media requirements.

 

What We're Looking For:

  • Business acumen and knowledge of Retail KPIs.
  • Ability to understand and analyse data and produce actionable insights.
  • Solid interpersonal, networking and negotiating skills.
  • Strong management, problem-solving and decision-making abilities.
  • Geographically mobile.
  • Works well in fast paced environment.

 



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