Senior Digital Acceleration Manager

4 weeks ago


Reading, United Kingdom Pierre Fabre Group Full time

Your mission

In close collaboration with the sales teams, Digital Marketing & e-retail (depending on the subsidiary) manage all marketing activities to meet turnover and profit margin objectives while respecting allocated operating budgets and consistent with global marketing strategy
- Develop the local marketing strategy
- Take responsibility for implementing the omni-channel marketing activation plan and monitor its application in connection with field teams
- Ensure correct adaptation of the brand/franchise image and values locally
- Adapt customer/health professional profiles targeted by the brand/franchise/product line to the local market and define their journeys and transform them into a local marketing plan to develop sales
- Contribute to defining the brand/franchise global strategy by providing feedback on local market needs
- Develop/contribute to developing digital strategy, in line with guidelines developed by the corporate digital division and ensure a good return on investment
- Measure the performance of omni-channel marketing action plans and propose plans for improvement
- Draw up and ensure budget and key performance indicator monitoring for the department/area
- Lead and supervise the team. Develop skills and manage performance, at an individual and collective level

Who you are ?



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