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Digital Marketing Project Manager

1 month ago

Newcastle upon Tyne, United Kingdom Jobs for Humanity Full time
Job Description

Company Description

When you join Turnitin, you'll be welcomed into a company that is a recognized innovator in the global education space. For more than 20 years, Turnitin has partnered with educational institutions to promote honesty, consistency, and fairness across all subject areas and assessment types. Over 16,000 academic institutions, publishers, and corporations use our services: Gradescope by Turnitin, iThenticate, Turnitin Feedback Studio, Turnitin Originality, Turnitin Similarity, ExamSoft, Ouriginal and ProctorExam.

Turnitin has offices in Australia, India, Indonesia, Germany, Japan, Korea, Mexico, the Netherlands, the Philippines, Sweden, Ukraine, the United Kingdom, and the United States. Our diverse community of colleagues are all unified by a shared desire to make a difference in education. Come join us, and let's make change together.

Job Description

We are seeking a skilled and experienced Web Manager to coordinate the strategic planning, development, and maintenance of our company's websites. As the Web Project Manager, you will play a crucial role in ensuring that our web presence aligns with the organization's goals and objectives. 

As part of a Digital Marketing team - acting as internal agency - the web development team that supports Global Marketing and the organization (i.e. internal clients) serving the globe, you will work collaboratively with cross-functional teams in supporting all of the Turnitin organization’s portfolio of products in achieving revenue targets by providing a first-class digital marketing service that meets and exceeds the expectations of colleagues and customers.

Responsibilities

  • Collaborate with the Web Strategy and Operations team in implementing a strategic vision for the company's web presence, ensuring alignment with overall business goals.
  • Manage the ranking of priorities of unifying Turnitin product sites to create a cohesive website experience across the portfolio.
  • Work in partnership with Sr. Developer & Sr. Website Strategy Manager to evaluate requirements to develop web priorities and identify technical needs to ensure delivery of web development projects are completed on time, within budget, and to high-quality standards.
  • Keep stakeholders informed of project progression and website priorities.
  • Manage workloads for a team of four web developers, providing guidance and support to ensure the success of web projects.
  • Work with the Digital Demand Gen and Marketing Operations teams to enable the proper mechanisms for global digital campaigns, including integrations with Pardot forms, 3rd party advertising channels, and channel reporting.
  • Efficiently allocate resources, including personnel, tools, and technology, to maximize the effectiveness of the web development team.
  • Manage the budget for web development projects and resources, ensuring cost-effectiveness and efficiency.
  • Forecast site traffic for resource allocation, capacity planning, and site performance.
  • Oversee and enforce best practices and quality standards, established by the Sr. Developers, for web development, code quality, performance, and security.
  • Collaborate with cross-functional teams, including marketing, design, product, and IT, to understand their requirements and ensure web projects meet their expectations.
  • Work collaboratively with Digital Demand and 3rd party agency(ies) to develop, execute, and optimize organic search, website conversion, forms, and landing pages for key markets through keyword research and A/B testing.
  • Demonstrate a strong understanding of SEO and website conversion rate optimization practices. Ensure website content and technical work aligns with the SEO strategy.
  • Monitor and analyze web traffic and user behavior, using data to inform decisions and improve website performance. Forecast conversion rates.
  • Oversee content update governance to protect the global brand image and anticipate demand for projects.
  • Implement and maintain web security measures, ensuring compliance with global regulations and industry standards. Be alert to any potential security threats and vulnerabilities. Communicate security measures to mitigate risk with stakeholders.
  • Stay up to date with industry trends and emerging technologies, advocating for their integration into the web development process to enhance user experience and functionality. Have a long-term vision for the company's web presence.

Qualifications

Requirements

  • Minimum of 5+ years of experience in website management, with a focus on strategic planning
  • Bachelor’s degree in marketing or proven equivalent experience.
  • Experience managing a team of web developers
  • Excellent English writing and communication skills
  • Strong working knowledge of website analytics tools (e.g. Google Analytics)
  • Strong working knowledge of SEO and conversion rate optimization practices
  • Ability to stay up to date with industry trends and emerging technologies
  • Basic understanding of marketing automation systems (ideally Pardot)
  • Basic knowledge of CRM systems (ideally Salesforce.com)
  • Strong working knowledge and experience using a CMS editors and speaking code engineer language
  • Ability to plan and execute multiple projects 
  • Excellent time management and organization skills
  • Excellent communication and collaboration skills across departments, hierarchy, and within a global organization
  • Ability to work autonomously as well as part of a team
  • Self-motivated and committed
  • Thrives in a fast-paced, challenging environment 
  • Approachable
  • Positive 
  • Organized and focused
  • High attention to detail
  • Tenacious
  • Curious
  • Love learning and developing new skills
  • Self-aware
  • Experience and knowledge of the education technology sector welcome
  • Strong analytical skills and data-driven thinking

Additional Information

Total Rewards @ Turnitin
Turnitin maintains a Total Rewards package that is competitive within the local job market. People tend to think about their Total Rewards monetarily — solely as regular pay plus bonus or commission. This is what they earn in exchange for what they do. However, Turnitin delivers more than just these components. Beyond the intrinsic rewards of making a difference in the lives of educators, administrators, learners and researchers around the world, and thriving in an organization that is free of politics and full of humble, inclusive and collaborative teammates, the extrinsic rewards at Turnitin include generous time off and health and wellness programs that offer choice and flexibility and provide a safety net for the challenges that life presents from time to time. In our Remote-First approach to collaborating, you are also able to work the way that best fits your style and situation - whether that be remote, in one of our offices/rented spaces, or hybrid.

Our Mission is to ensure the integrity of global education and meaningfully improve learning outcomes. 

Our Values underpin everything we do.

  • Customer Centric - We realize our mission to ensure integrity and improve learning outcomes by  putting educators and learners at the center of everything we do.
  • Passion for Learning - We seek out teammates that are constantly learning and growing and build a workplace which enables them to do so.
  • Integrity - We believe integrity is the heartbeat of Turnitin. It shapes our products, the way we treat each other, and how we work with our customers and vendors.
  • Action & Ownership - We have a bias toward action and empower teammates to make decisions.
  • One Team - We strive to break down silos, collaborate effectively, and celebrate each other’s successes.
  • Global Mindset - We respect local cultures and embrace diversity. We think globally and act locally to maximize our impact on education.

Global Benefits

  • Flexible/hybrid working 
  • Remote First Culture
  • Health Care Coverage*
  • Tuition Reimbursement*
  • Competitive Paid Time Off 
  • 4 Self-Care Days per year
  • National Holidays*
  • 2 Founder Days + Juneteenth Observed
  • Paid Volunteer Time*
  • Charitable contribution match*
  • Monthly Wellness Reimbursement/Home Office Equipment*
  • Access to Modern Health (mental health platform)
  • Parental Leave*
  • Retirement Plan with match/contribution*

* varies by country

Seeing Beyond the Job Ad

At Turnitin, we recognize it’s unrealistic for candidates to fulfill 100% of the criteria in a job ad.  We encourage you to apply if you meet the majority of the requirements because we know that skills evolve over time. If you’re willing to learn and evolve alongside us, join our team

 Turnitin, LLC is committed to the policy that all persons have equal access to its programs, facilities and employment. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.


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