Biddable Account Manager

3 months ago

London, United Kingdom Starcom Full time

Job Description

The role of the Biddable Account Manager focuses on delivering best in class campaign strategy activation, optimisation and analysis for Primark. Campaigns objectives include branding, awareness, footfall driving and direct response. You will be working very closely with a senior executive and an executive, with the opportunity to develop your management skills and will report into the Biddable Account Director who oversees all biddable media activation for the client. You will be working across both Paid Social campaigns as well as have the opportunity to develop our paid search offering on the account, with activity primarily targeting the UK as well as other European markets.

You will work with the team to ensure the biddable media strategy is executed, implementation and optimisation goals are achieved and clients’ targets are met as efficiently as possible within the given timescales. These are fast-paced and dynamic clients who are looking for innovation and success.

You will work with partners including Google, Facebook/Instagram, Twitter, Snap, Pinterest and TikTok. Biddable experience is preferred, but candidates with a background in just Paid Social will be considered.

Key Responsibilities:

Be responsible for activation, optimisation and reporting via Social platforms (primarily including, but not limited to, Facebook/Instagram, YouTube, TikTok and Pinterest) Create media plans and provide spend forecasts Support the AD on regular client communications and account strategy Creation of documents to showcase performance and provide in-depth analysis of results Ensure all media is booked and reconciled on time according to the financial process Proactively find innovative ways to improve campaigns’ performance and propose testing strategies Manage and upskill junior members of the team

Qualifications

We are looking for an enthusiastic and bright candidate, with a strong passion for all things digital and the drive to establish a successful career in media. This role offers a great opportunity to develop line management skills. Passion for digital, an open mind and an ability to work well with people are a must.

Pre-requisites for the role

In-depth knowledge of biddable advertising, particularly Facebook and Google with a clear understanding of optimisation across these platforms Media planning and analytical skills Prioritisation and organisation skills Team contribution Performics values and ethics – Is open to new ideas and change, curious, and collaborative; actively builds his/her knowledge, skills and digital expertise in order to promote and deliver effective campaigns ; desire to contribute, above and beyond role, to the agency as a whole

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