Sales Development Manager

2 months ago


Warrington, United Kingdom Bellrock Property and Facilities Management Full time

Sales Development Manager

At Bellrock, we harness technology to give our customers an experience that not only leaves them with advanced building systems. But with peace of mind. And we unlock that by being technology-led, but people-driven. So when you’re part of Bellrock, you’ll get everything you need to be your best at work - because our people are the heart of our business. And we’re all about helping them to shine.

Part of the Bellrock Group, Concerto has been a market-disrupting innovator of cloud-based software since 2004, delivering market-leading CAFM/IWMS solutions. Based in Stockton Heath, Warrington and Leicester, our technology is trusted by household names, such as John Lewis & Waitrose, Wagamama and University of Oxford, along with many other blue-chip and public sector organisations who rely on our technology to monitor and manage all aspects of property asset information, processes and risk.

Concerto is a well-established business with a solid financial base but has the agile mindset of a start-up. Having proven our technology in a highly competitive landscape and recently acquired new owners/investment, Concerto has plans to scale the business significantly.

How will you be the change?

We believe every role is essential to providing that peace of mind for our customers - whatever part of the business you’re in. Because every role plays a part in driving us further. And everyone can be the change. That’s how deliver value for our customers, and building systems that lead the way

We are seeking a dynamic and experienced Sales Development Manager to join our growing UK-based SaaS company. In this role, you will lead and mentor a team of sales development representatives (SDRs), ensuring they meet their individual and team targets. Your primary responsibility will be to develop and implement effective sales strategies, providing guidance and support to your team members. This team will be mainly new to sales, potentially their first full time job role, and will require support and mentorship to succeed.

  • You will also be directly involved in identifying and pursuing new business opportunities, maintaining a robust sales pipeline, and working closely with the marketing and sales teams to optimize lead generation and conversion.
  • This role will include building prospect databases; cold calling to try and secure meetings; as well as responding promptly to marketing MQLs and SQLs to help move them down the funnel at speed.
  • Can also organise effective LinkedIn prospecting campaigns where calling isn’t proving effective.
  • The role will also have access to all inbound leads; and will distribute out to the team fairly. All leads must be responded to within 20 mins during normal working hours. Live chat will also be the responsibility of the team. Outside office hours a bot will manage live chat.
  • Lead, mentor, and manage a team of Sales Development Representatives (SDRs) to meet and exceed individual and team targets.
  • Develop and implement effective sales strategies and processes to drive lead generation and conversion, including measuring team performance against KPIs and providing call scripts and support.
  • Self-starter who will quickly learn the Concerto product and be able to conduct basic demos to customers when needed.
  • Monitor team performance, providing regular feedback, coaching, and support to ensure continuous improvement.
  • Set clear objectives and key performance indicators (KPIs) for the SDR team, tracking progress and addressing any performance issues.
  • Conduct regular training sessions to enhance the skills and knowledge of the SDR team.

As a Sales Development Manager, you will play a crucial role in shaping the future of our sales organization. Your hands-on approach will involve setting clear objectives, monitoring performance, and providing regular feedback to help your team members grow and succeed. You will also have individual sales targets, contributing directly to the company's revenue goals. This dual responsibility requires a proactive and results-driven mindset, as well as excellent communication and leadership skills.

What does it take?

If you’re ready to be the energy that helps us build our business, share our success, and really own it as a SDR Manager, you’ll need

  • 5 years B2B sales experience, including at least two years managing an SDR function
  • Significant experience using HubSpot to manage tasks and priorities, as well as recording phone calls and email comms
  • Experience coaching a team of new SDRs to cold call effectively, to book meetings and demos
  • A high level of creativity, superior attention to detail, and impeccable writing skills
  • Excellent use of technology to work efficiently and effectively
  • Strong project management skills with the ability to manage multiple projects and deadlines
  • Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
  • Lead, mentor, and manage a team of Sales Development Representatives (SDRs) to meet and exceed individual and team targets.
  • Develop and implement effective sales strategies and processes to drive lead generation and conversion, including measuring team performance against KPIs and providing call scripts and support.
  • Self-starter who will quickly learn the Concerto product and be able to conduct basic demos to customers when needed.
  • Monitor team performance, providing regular feedback, coaching, and support to ensure continuous improvement.
  • Set clear objectives and key performance indicators (KPIs) for the SDR team, tracking progress and addressing any performance issues.
  • Conduct regular training sessions to enhance the skills and knowledge of the SDR team.
  • Collaborate with the marketing team to optimize lead generation efforts and align strategies with overall business goals.
  • Identify and pursue new business opportunities, maintaining a robust sales pipeline.
  • Manage individual sales targets, contributing directly to the company's revenue goals.
  • Analyse sales data to identify trends, opportunities, and areas for improvement.
  • Prepare and present regular reports on team performance and sales metrics to senior management.
  • Foster a positive and motivating team environment, encouraging collaboration and innovation.
  • Stay up-to-date with industry trends and best practices to ensure the sales team remains competitive and effective.
  • 5 years B2B sales experience, including at least two years managing an SDR function
  • Significant experience using HubSpot to manage tasks and priorities, as well as recording phone calls and email comms
  • Experience coaching a team of new SDRs to cold call effectively, to book meetings and demos
  • A high level of creativity, superior attention to detail, and impeccable writing skills
  • Excellent use of technology to work efficiently and effectively
  • Strong project management skills with the ability to manage multiple projects and deadlines
  • Excellent communicator and creative thinker, with an ability to use data to inform all decisions.


Working arrangements

We embrace smarter working practices which offer our employees the opportunity to work their hours flexibly and remotely where their roles and business needs allow. In this role, the successful candidate would be required to work from the Warrington office and working two days a week with the team and the rest of the week can be worked from home.

What can we offer you?

Upon joining Bellrock, you can expect a comprehensive benefits package including:

25 days annual leave plus bank holidays + 1 additional day as a thank you (enjoy it, it’s on us)

Salary exchange pension scheme

Life cover

Paid sick leave

LifeWorks employee assistance and wellness program

Enhanced maternity, paternity and adoption leave

Salary sacrifice schemes: Cycle to work and Techscheme

Holiday purchase scheme of additional 5 days per year

Offers and discount scheme designed to save money on everyday shopping and essentials

Healthcare Cashplan

MotorSave Scheme

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Helping you to shine

We’ve always encouraged new and different perspectives - and that also means making ours a workplace that encourages diverse and unique voices. Where everyone feels welcome, included, and supported to be themselves and achieve more.

So, if you join us, you’ll find an inclusive workplace that recognises your hard work, offers lots of learning and development, flexible and hybrid working, and support for your wellbeing. As well as benefits that can make a difference to your life.

Ready to start shining?

Our people are our passion, so we’re all about helping them to shine. That means putting everything in place for you to have a rewarding career with us. So you can go far in your career, with us behind you. And our business will grow, too. So, if you’re ready to start your career journey with Concerto, we’re ready to welcome you. It’s a great place to be - the light, the energy, the solution. You.

Apply today.



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