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Apple Retail Assistant Manager

2 months ago


Newbury, United Kingdom Select Tech Group Full time

Assistant Manager 

Select - Newbury


Responsible to: Store Manager and Regional Store Manager

Responsible for: Store Team Members (STM) 


What do you get from working at Select?


- Passion and drive to succeed and meet required standards and targets. 

- A growing love and passion for all things Apple

- A great sense of achievement and empowerment fro helping our customers discover which Mac, iPhone, Watch or iPad

is right for them - this is our passion

- Competitive salary DOE

- Fantastic Employee discounts

- Pension Scheme

- Employee Incentives

- Employee Assistance Programme (EAP)



We are now searching for an Assistant Manager to work as part of the management team in our busy and exciting Select store in Newbury, to help support our Store Manager in ensuring that the store produces the highest level of customer experience which we, as a company, expect. 


Select (part of the Select Technology Group) is the leading Apple Premium Reseller in the UK and Ireland with 20 stores across England, Ireland, Scotland and Wales. A distinguished accreditation from Apple which means they recognise us as offering a fantastic customer-focused environment in which people can get hands-on with the full range of Apple products. 


Our team are true believers in offering a fantastic service, backed up by a depth of knowledge and understanding of Apple products that can enrich people's lives. 


Major Responsibilities 


Helping our customers discover which Mac, iPhone, Watch or iPad is right for them is our passion. Each day our staff show just how the products fit into the lives and dreams of thousands of people. We teach our customers new skills to help them obtain the most from their new device. And if things go wrong, well we try to fix them too. 


The Assistant Manager's main responsibilities are to: 


- Champion your Store Team Members (STMs), providing mentoring, coaching and direction at all times. 

- Support the delivery of the Company's expected levels of customer service. 

- Manage your STM's abilities with the needs of the customer where the situation dictates. 

- Manage your daily available resources ensuring the smooth flow and operation of the shop floor covering both sales and service. 

- Ensure the store's merchandising meets expectations and looks its best at all times. 

- Managing the STMs through their appearance, performance and attendance with support of the Store Manager, Regional Store Manager and People Operations

- Work in conjunction with the Store Manager to enable the store exceeds its targets and KPIs. Whether that be setting individual STM targets and your own. Be creative in how you motivate your staff to reach and exceed

such targets and KPIs. 

- Ensure your shop floor is always ready to trade. Take pride in the appearance of the front of house areas, benches, pods, and furniture by making sure they are all in working order and in the correct positions. 

- Where appropriate to manage and oversee customer complaints and returns so that they are either dealt with internally at store level or escalated to the correct level of management/department. 

- Actively develop the skills and techniques of your STMs through regular training, coaching and 1-2-1 reviews. By also allowing them the opportunity to work through their SEED training at quiet times or you can provide

coaching sessions on how to deliver 'Personal Trainer' sessions. 

- Advise and guide your STMs through the Company's core principles and policies. 

- Proactively manage first level People Operations matters such as return to work interviews, liaising with People Operations on specific issues which may require you to undertake investigations,

performance/attendance management and reviews. 

- Oversee their store closure routine. By making sure the right STMs are undertaking the necessary close down duties and overseeing the cashing up process. 

- Making the necessary daily trips to the bank as required or dictated by your Store Manager.. 


Candidate's Essential Criteria 


Our Assistant Manager will need to be someone who possess the following skills, experience and attributes: 


- Passion and drive to succeed and meet required standards and targets. 

- Have emotional intelligence so you can handle/approach situations with the right character and temperament as it dictates to obtain the best outcome. 

- Have experience of managing people. Anyone can be a manager, but it takes the right person to manage. Are you that right person? 

- Have retail experience 

- Be able to engage and encourage staff to grow, develop and succeed. 

- Be trustworthy, loyal and hardworking. Our Managers work of a weekend and we need to make sure that our managers can provide that continuity of service to their store and to lead by example. 

- Want to work as part of a bigger picture. As an Assistant Manager we need someone who recognises that their store sells the Select experience as Apple already sells itself. 

- Have the confidence to sell the right products to the customer. To be able to understand the needs and the wants of the customer against the products on offer. Be able to read the situation and have the patience to

allow the customer to buy into the product. 

- Be able to hold and engage customers focus. 

- Be able to work within set parameters and to ensure the STMs do the same. 


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