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Senior Product Marketing Manager

2 months ago

London, United Kingdom LeanIX Jobs Full time
SAP LeanIX is looking for a Senior Product Marketing Manager (f/m/d). As a Senior Product Marketing Manager (f/m/d) you will be responsible for guiding and fuelling the product driven marketing messaging and strategy for our products. You will conduct competitive analysis, and market research, will create collaterals to enable our sales team and will translate our product roadmap to crisp messaging. This role is tightly linked with the sales and demand generation teams to educate them about the strategic positioning of the product to customers, partners, and market influencers. You’ll be passionate about building customer champions and leveraging customer stories that showcase their success.Senior Product Marketing Manager (f/m/d)
Location could be in Netherlands, UK, Germany or United States (Boston)
WHAT IS WAITING FOR YOU?
  • Build product marketing plan with go-to-market strategy, compelling positioning, launch plan, promotion to target personas and industries
  • Translate value propositions into impactful sales enablement, case studies, sales sheets, videos, whitepapers and more
  • Build a solid understanding of competitor landscape to position SAP LeanIX as a market leader with differentiating value-proposition
  • Spearhead content and campaigns that foster SAP LeanIX’ thought leadership in the industry, resulting in higher brand awareness
WHAT ARE WE LOOKING FOR?
  • BA/BS or Master level (Marketing, Business studies, Computer science nice to have)
  • 5+ years of product marketing experience in the B2B SaaS industry
  • Tech-savvy and enthusiastic for technology with a proven understanding of modern software engineering
  • Great writing and oral communication skills in English
  • Strong PowerPoint, storytelling and presentation skills
  • Experience in interviewing customers and documenting how the product has delivered benefit
  • Skills in collaborating with product management, engineering and customers to come up with great ideas for content
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