Marketing Executive

4 months ago

Maidstone, United Kingdom Howden Group Holdings Full time

Who are we?

Howden is a collective – a group of talented and passionate people all around the world. Together, we have pushed the boundaries of insurance. We are united by a shared passion and no-limits mind-set, and our strength lies in our ability to collaborate as a powerful international team comprised of 15,000 employees spanning over 100 countries.

Our people are our biggest asset as well as our largest shareholder group and are everything that makes us unique; our inclusive culture, the quality service we offer our clients, and our continued growth, all come from our people-first approach. There’s no such thing as individual success. We all need to play our part, contributing our skills and experience to make a true difference. That’s Howden.

Why work at Howden?

We have always been employee-owned and driven by entrepreneurial spirit. Right from the beginning, we've focused on employing talented individuals and empowering them to make a real difference to the company, whilst building successful and fulfilling careers at the same time. Simply put, we hire talented specialists and give them what they need to make a difference for clients. Always have, always will.

People join Howden for many different reasons, but they stay for the same one: our culture. It’s what sets us apart, and the reason our employees have been turning down disappointed head-hunters for years. Whatever your priorities – work/life balance, career progression, sustainability, volunteering – you’ll find like-minded people driving change at Howden.

We need a full time Marketing Executive to join the team to implement, manage and monitor the Commercial division’s marketing plan, delivering integrated marketing campaigns for the purpose of customer acquisition, retention, cross-sell and up-sell.

Key Responsibilities:

Work in partnership with your stakeholders in the Commercial division to understand their sales requirements and challenges, and deliver focused marketing campaigns to help drive organic growth Develop integrated marketing campaigns, both for the purposes of product upsell and for targeting the division’s key industry verticals, utilising a variety of marketing channels, with the key objective of lead generation Manage a number of ongoing media partnerships, ensuring the activity delivers leads that match the division’s appetite and target audience Develop sales enablement initiatives to support the sales teams in offices across the division Work closely with our external digital agency to monitor and manage PPC campaigns. This will include analysing monthly results, optimising landing pages, liaising with the sales teams and reporting results to senior stakeholders Work closely with our external SEO consultancy and internal Web Marketing team to continuously develop our SEO strategy for the Commercial division Liaise with a variety of internal and external stakeholders to develop original and innovative content to improve SEO and increase brand awareness Monitor key metrics and use a ‘test and learn’ approach to analyse the effectiveness of marketing initiatives in order to optimise performance, maximise results and ultimately drive revenue With an analytical mindset, gather data insights and report them to the management team on a monthly basis in a clear, concise and consistent way Manage the Commercial division’s marketing budget and demonstrate clear ROI against activity

Experience & professional qualifications:

At least three years’ marketing experience Experience within the financial services sector, in particular insurance, would be highly advantageous Experience in building and managing multi-channel marketing campaigns including, but not limited to, email marketing, advertising and events Strong digital marketing capability including SEO, PPC, paid social and display Proficient with analytical tools and measurement of ROI Experience of owning and leading marketing projects from scratch Certificate and/or Diploma CIM qualified would be advantageous but is not essential

Skills Required:

Enthusiastic, driven and resilient Passion and hunger for results Self-motivated with a proactive attitude Creative yet analytical mindset ‘Test and learn’ approach Entrepreneurial eye with the ability to think outside the box Excellent organisational skills and proven ability to manage multiple projects simultaneously Ability to react quickly and efficiently to changing priorities and varied requirements Team player with a collaborative approach and excellent communication skills Confident dealing with multiple senior stakeholders

Regulatory:

Adhere to the principles set by the FCA. Adhere to Howden service standards and procedures, accepted good market practice, and the CII Code of Ethics, to ensure the best interest of the client at all times. Ensure compliance with the General Data Protection Regulations. Ensure all records and communications with clients are accurately recorded and filed in the correct manner. Comply with the Bribery Act 2010, and other such applicable regulations in place from time to time Ensure that you do not breach any applicable sanctions imposed, or deal with embargoed entities Comply with relevant anti-money laundering regulations in place from time to time.

Who we’re looking for

At Howden we value diversity - there is no one Howden ‘personality type’. Instead, we’re looking for individuals who share the same values as us:

Our successes have all come from someone brave enough to try something new

We support each other, in the small everyday moments and the bigger challenges

We are determined to make a positive difference, at work and beyond

What do we offer in return?

A career that you define.

Our business succeeds by allowing our people to make a mark in the areas they care about most: personal development, volunteering, and fundraising for charity, or creating new insurance products that address society’s greatest challenges.

And we know that separate home and work lives don't really exist. If you're happy and healthy at home, you're more likely to be happy and fulfilled at work – and vice versa. That's why we do our best to support our people in every aspect of their lives.

Diversity and Inclusion

At Howden, we consider our people our chief competitive advantage and as such we treat colleagues, candidates, clients, and business partners with equality, fairness, and respect – regardless of age, disability, race, religion or belief, gender, sexual orientation, marital status, or family circumstances.

Our sustainability promise

We’re on a life-long journey to become an ever-more sustainable group. It's a commitment to taking care of our people and the world we live in, to doing good business, and to making a positive impact wherever we can. Our governance processes, company policies, and review systems are all geared towards our goal of making a positive impact in the world. You can read more about our sustainability work here.

Permanent

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