Marketing Manager

2 weeks ago

London, United Kingdom Time Out Full time

Title: Marketing Manager (12 month FTC)

Location: London

Department: Marketing

Reporting to: Marketing Director

Role overview

The Brand Marketing Manager plays a crucial role in supporting the team when it comes to managing and evolving Time Out Market’s brand presence across existing and upcoming locations. Based in our London office, this role will work across all brand communications including marketing campaigns, PR and social media to ensure a consistent brand message and identity.

Responsibilities

Brand consistency

Ensure all marketing communications, promotions, social media and PR activities in existing and upcoming Markets are in line with Time Out Market’s core brand guidelines.

Forge robust working relationships with marketing managers across Markets, offering brand expertise and guidance.

Attend all agency meetings, harmonising all tactics and activations with the brand strategy and collaborate to ensure everything we do delivers against our high brand standards.

Support the launch activities for new Markets, integrating the brand with local nuances whilst maintaining consistency.

Conduct regular brand training sessions and provide resources to teams, ensuring a consistent understanding of brand guidelines.

Drive internal brand engagement activities, ensuring that every team member is a brand ambassador.

Activity execution

Oversee marketing, social media and PR initiatives for existing and upcoming Markets, coordinating with Market agencies.

Direct and refine social media strategies across Markets, ensuring brand alignment and effective audience engagement.

Collaborate with creative and strategy teams to ensure that impactful campaigns are being developed and executed.

Streamline communication between teams, ensuring timely execution and feedback integration.

Champion the integration of technology and digital tools in brand promotion, ensuring contemporary and efficient strategies.

Evaluate and optimise the brand's online reputation, monitoring feedback on platforms like Google Reviews, Trustpilot, and Yelp.

Reporting & research

Monitor and evaluate the performance of campaigns, using insights to inform future strategies.

Regularly gather and analyse feedback from various Markets to adapt and refine our approach.

Deliver market research efforts to understand evolving customer preferences and sector dynamics.

Support incident / crisis response, ensuring that the brand is safeguarded.

Qualifications:

Bachelor's degree in Marketing, PR, or a related field.

Demonstrable experience in managing marketing campaigns, PR initiatives, and brand activations across diverse geographies.

Ability to work effectively across different geographies, cultures, and teams.

Strong networking capabilities with media, PR agencies, and market stakeholders

Ensure all marketing communications, promotions, social media and PR activities in existing and upcoming Markets are in line with Time Out Market’s core brand guidelines

Forge robust working relationships with marketing managers across Markets, offering brand expertise and guidance.

Attend all agency meetings, harmonising all tactics and activations with the brand strategy and collaborate to ensure everything we do delivers against our high brand standards.

Support the launch activities for new Markets, integrating the brand with local nuances whilst maintaining consistency.

Conduct regular brand training sessions and provide resources to teams, ensuring a consistent understanding of brand guidelines.

Drive internal brand engagement activities, ensuring that every team member is a brand ambassador.


What we look for in a candidate

Time Out is a company filled with individuals as diverse as the cities we are in and cover. At the same time there are common characteristics and values we all share. To join our team, you’ll want to…

Be commercially astute

Either have experience at or want to dive headfirst into a fast-paced transformative company in pursuit of excellence

Think globally

Have excellent communication and relationship building skills

Have a high sense of ownership, urgency and drive

Be a team player

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