Lead Brand Manager

Found in: Talent UK C2 - 1 week ago

London, United Kingdom Nothing Full time

Who are we?

Here at Nothing, we're building a world where tech is fun again. Remember a time where every new product made you excited? We're bringing that back.

To get there we're gathering the creative and the curious. Those that are passionate enough to question the old and embrace the new. In return, you'll be part of a movement. Contributing to a global ecosystem of products that bring joy to people's lives.

In less than four years, we’ve sold over 2 million products worldwide, including Phone (1), which was listed on Time Magazine's Best Inventions of 2022 for Innovative Smartphone Design. In 2023, we released two second-generation products: the powerful audio companion Ear (2) and the highly anticipated Phone (2), marking our US debut. We also launched CMF by Nothing, our sub-brand focused on making wonderful design accessible to all. In March 2024, we welcomed our third smartphone, Phone (2a). A powerfully unique device that enables even more people to experience the best of Nothing innovation.

Our Culture

Radical spirit drives everything we do and spans seven offices around the globe. Our 4 core values sit at the heart of everything we do:

Be the change - we are proactive, action orientated and drive change, stepping outside of our comfort zone

Pride in the product - we obsess over detail, always improving and staying curious about tech and the world

Thrive on Diversity - we welcome differences, listen & communicate with respect and collaborate to build strong teams

Survive - we empower everyone to act as an owner and understand the business as a whole which leads to delivering exceptional results

If that sounds like something you'd like to be part of, read on...

The Role:

We are seeking a passionate and experienced Lead Brand Manager to lead our brand marketing efforts. You will play a critical role in defining and shaping our brand identity and ensuring it resonates with our target audience. You will lead a team of marketing professionals to create and execute brand strategies that drive awareness, affinity, and growth.

Responsibilities:

Brand Strategy: Develop and execute comprehensive brand marketing strategies that align with Nothing Technology's vision and values. Define the brand's positioning, messaging, and identity. Team Leadership: Lead, mentor, and manage a team of brand marketing professionals. Set clear goals, provide guidance, and foster a collaborative and creative work environment. Brand Identity: Oversee the development and maintenance of the brand's visual and verbal identity, including logos, design elements, and messaging. Campaign Development: Plan and execute innovative and engaging marketing campaigns to promote the brand. Collaborate with cross-functional teams to ensure consistency across all touchpoints. Market Research: Stay up-to-date with industry trends, customer insights, and competitive landscape to make data-driven decisions and adapt strategies accordingly. Brand Consistency: Ensure consistent and cohesive brand representation across all marketing and communication channels, including digital, social, print, and events. Budget Management: Develop and manage the brand marketing budget, ensuring cost-effectiveness and ROI for all activities. Performance Measurement: Establish key performance indicators (KPIs) and regularly assess and report on the impact and effectiveness of brand marketing initiatives.

Requirements:

Proven experience in brand marketing and brand strategy, ideally within the tech or consumer electronics industry Strong leadership and team management skills Exceptional creativity and a keen eye for design and messaging Proficient in market research and data analysis Excellent communication and presentation skills Strong project management abilities Results-driven with a focus on achieving measurable outcomes A passion for technology and a deep understanding of Nothing Technology's brand and mission

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