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Social Media and Marketing Assistant

2 months ago

Uxbridge, United Kingdom Gold Care Homes Full time

About Us:

Gold Care Homes is a well-established independent care home group for the elderly employing around 2500 employees across 34 care homes. We are looking for a Social Media and Marketing Assistant to build a trusting and positive relationship with key stakeholders, ambassadors in the industry, prospective residents, and their families.

The ideal candidate will be passionate about leveraging social media platforms to enhance brand visibility and engage with our target audience effectively.

What you will do:

Manage the Gold Care social media channels Develop and implement social media strategies to increase brand awareness and drive engagement Create engaging content for various social media channels, including Facebook, Instagram, X, and LinkedIn. Monitor social media platforms for trends and opportunities and stay up-to-date with the latest trends in social media and digital marketing. Collaborate with the marketing team to ensure consistency in branding and messaging across all platforms. Analyse social media metrics and adjust strategies to optimize performance Support the marketing team with other duties, including events, content writing and coordinating marketing activity at our homes.

Experience/Skills:

Strong understanding of social media platforms and their respective audiences. Excellent written and verbal communication skills. Creative thinker with a keen eye for detail. Ability to work independently and as part of a team. Knowledge of public relations and social media management is a plus.

Benefits:

Salary up to £25,000 per annum ESAS – Salary Advance Employee Assistance Programme Perkbox Employee of the Month Long term service awards Blue Light Card Professional Development Refer a Friend