Digital Marketing Executive

3 weeks ago

MoretoninMarsh, United Kingdom Barons Eden - Head Office Full time

Location:



Head Office, Moreton in Marsh



Salary:



£30,000 per annum



Who We
Are…



We are a collection of award-winning spa
and hotel destinations.



Here at Barons Eden our aim is to treat
our guests as a friend of the family and to create positive memorable
experiences during their stay or visit to our Hotel and Spas.



We share a passion for entertaining,
socialising, great food and standout experiences. Our close-knit team champion
individuality, flare and operational excellence, treating each guest like a
friend of the family, providing an experience that brings customers back time
and time and again.



Our purpose is to hire people with
passion and positivity. We train you for skill, nurture you to grow and achieve
your goals…



The Role



Working closely with the Digital Marketing Lead and with the wider
Marketing Team to ensure a stream of high-quality leads through social, online,
and email marketing, to drive acquisitions, increase conversion, improve
retention and customer loyalty and ensure digital growth. 



The DME should have knowledge of the current digital marketing tools,
able to create, develop and manage social media strategies, and optimise
effective digital campaigns.



Join us
and we can offer you benefits such as…



  • Competitive Rate of Pay
  • Discount on overnight stays and spa days.
  • Discount on Spa experiences and treatments at any of our properties.
  • 20% Discount on spa products.
  • Excellent Induction and training programme.
  • Perkbox Online benefits and discounts.
  • Opportunities for professional development and career advancement.
  • Free Parking.


Your
Responsibilities:



  • Assist with online on-brand content, including website updates using the
    CMS and creation of blogs, with a keen focus on SEO best practices to drive
    organic traffic.
  • Copywriting and creating email communications, newsletters/offer emails,
    pre and post visit emails.
  • Keep up to date with trends and competitors.
  • Creating compelling content and maintenance across our social media
    platforms for Eden Hall and Hoar Cross Hall including capturing video and image
    content, collaborating with the Creative team where necessary.
  • Assist in managing our Affiliate Network, helping to onboard new
    partners, and striving to make the program better
  • Assist in monitoring the primary digital marketing metrics to establish
    the effectiveness and comparing the results against key performance indicators.


Your
expertise:



  • At least 2 years’ experience in a similar role
  • Strong communication skills
  • Creativity and copywriting skills
  • Knowledge of current marketing trends and best practices
  • Proficiency in using marketing tools and analytics platform


Further Info:



  • 4 days at Head Office are required, and 1 day working from home
  • A full valid UK driving licence is required


People say
you can’t choose your family, well we choose you to be part of ours.

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