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Programmatic Director

4 months ago


London, United Kingdom Zenith Full time

Job Description

About the role....

Team Leadership: Lead a team of 13 programmatic experts across the UK and India. Provide guidance, training and career development opportunities for team members. Client Engagement: Serve as the primary point of contact for programmatic strategy and recommendations. Maintain clear and timely communication with clients to build and grow client confidence. Strategic Development: Design and implement strategic plans for branding and direct response campaigns. Utilize advanced knowledge of programmatic supply ecosystems and best practices. Performance Management: Drive performance through innovative solutions and in-depth performance tests. Develop and execute cookie-less strategies and client CRM segmentations. Process Optimization: Develop and implement efficient standard processes across the team to streamline tasks and enhance effectiveness. Thought Leadership: Deliver thought leadership and POVs across industry topics, sharing insights with the wider agency. Lead working groups to explore new possibilities and identify testing opportunities. Accountability: Take responsibility for all team outputs, ensuring high-quality work and client satisfaction. Develop and grow client relationships to increase agency responsibilities. On a day-to-day basis you will: Lead the programmatic team, ensuring goals are met and team capabilities are continuously enhanced. Act as the main client contact for programmatic strategy, providing best-in-class tech recommendations. Conduct one-on-one career development catch-ups with direct reports and manage the appraisal process. Champion best practices, increasing team efficiency and effectiveness. Explore new possibilities in programmatic advertising through working groups and testing frameworks. Share thought leadership and industry insights with the wider agency to foster a culture of continuous learning.

Qualifications

About what you need to succeed....

Experience: Must currently be an Account Director or an experienced Senior Account Manager in a programmatic team (6+ years of programmatic experience). Analytical Expertise: You need to be a very analytical person and know your numbers at all times. Be able to be challenged and work well under pressure. Direct Response Experience: Have worked in a direct response capacity before, with a high record of delivering revenue-based and goal-based KPIs as clients have very strict goals. Campaign Experience: Have years of experience in both branding campaigns and direct response campaigns. Measurement & Attribution Knowledge: Be very knowledgeable about how measurement works, how attribution works, and how multi-touch attribution platforms function. Programmatic Leadership: Be a programmatic lead that has worked on huge clients before. Be very knowledgeable and able to design in-depth performance tests. Cookie-less Ecosystem: Understand the cookie-less ecosystem and be able to create recommendations for a cookie-less roadmap. Client CRM Segments: Understand how to work with client CRM segments. Proactive & Self-Starter: Has to be a proactive individual and a self-starter. Technical Skills: Experience planning, managing, and activating a high volume of campaigns for programmatic across different DSPs – DV360, TTD, Yahoo, and Amazon. Regional Knowledge: Advanced knowledge of the programmatic supply ecosystem and best in breed strategies and partners across EMEA. Team Management: Experience managing a team of 4+ people: hiring and developing talent, training, conducting appraisals, as well as performance management. Leadership & Communication: Strong leadership and communication skills, with the ability to engage with senior clients. Innovation: Demonstrable examples of driving innovation in biddable media. Solution Driven: Be solution-driven and innovative in driving performance for accounts. Strategic & Commercially Minded: Be strategic and commercially minded in planning goals for teams and shaping biddable strategies. Digital Knowledge: Good knowledge of all digital elements to fully understand digital – Paid Social, Programmatic, Remarketing, Video, etc.