Programmatic Account Director
2 days ago
We're looking for a Programmatic Account Director to join a pivotal role within our team across some of the best in class international brands in the retail market. The role will offer a mixture of strategy, management and business development to support the growth of our programmatic and display services globally.
Right now, we’re looking for a keen and highly motivated Account Director with a passion for online marketing, to define programmatic and display strategy, develop new client relationships along with overseeing the activation of campaigns. We have an integrated enthusiastic display team that plan and activate across a broad spectrum of channels providing a unique opportunity for the right candidate. The role reports into our Head of Display + Search.
Key Responsibilities- Act as the senior point of contact for programmatic across a portfolio of clients, assuming ultimate responsibility for all implemented programs and managing escalations.
- Line management of programmatic traders, as well as mentoring and support of the wider display team in programmatic campaign planning.
- Act as the strategic expert in programmatic, working with ADs, AMs, and Planners to define frameworks that hit our client’s KPIs and business objectives.
- Overseeing all elements of the delivery, optimisation and reporting of programmatic campaigns.
- Working with the Head of Display, and our Sales Team to develop and deliver pitches, with a view to grow global programmatic services.
- Cross-selling display to Assembly's existing client base by working with Business Directors to proactively identify opportunities.
- Act as an internal expert on emerging trends, technologies and opportunities in the area of programmatic, nurturing publisher and Ad tech partner relationships.
- Work with the Head of Display, Ad Tech team, Data Scientists and Assembly Developers to develop innovative programmatic solutions and new products.
- Senior client handling and relationship management experience essential.
- Excellent communication and interpersonal skills needed for internal client and publisher relationship management.
- Wide knowledge and understanding of the programmatic landscape.
- Programmatic trading & planning experience.
- Additional experience of running or managing digital marketing activity across other channels (e.g. PPC, SEO, etc) beneficial.
- Demonstrable experience of delivering best-in-class digital campaigns; e.g. through winning industry awards.
- Management of activity across international markets preferential but not required.
We are committed to empowering workers in the communities local to where we operate, and are mindful of minimising the carbon cost of commuting. Where a position requires regular presence in the office, as in the case of managerial positions, we attempt to hire staff who live within a reasonable commute (
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